Clubs Made Meaningful
What transforms a private club from good to unforgettable? It's not just the facilities—it's the meaning behind them. Clubs Made Meaningful is the essential resource for private club leaders who want to understand how belonging drives member satisfaction, loyalty, and long-term value—the strategic dimension most clubs overlook. Hosted by Sussner, a strategy and design partner helping private clubs turn brand clarity into member belonging, each episode brings together club leaders and industry experts to explore how strategy, culture, and brand come together to build both sides of member value—Access (the tangible experiences and amenities) and Belonging (the emotional connection that creates loyalty and advocacy)—and why brand clarity should guide capital decisions, not the other way around. When clubs align what they offer with what members feel, meaningful things happen: stronger culture, sustained waiting lists, and the confidence to build a future worth celebrating. For club leaders defining what membership truly means today. For more on Sussner, visit sussner.com.
Episodes
Sussner sits down with Jake Vogt, the head golf professional at the Club at Golden Valley, about the importance of creating lasting member value in private clubs. They discuss the role of a golf pro, the significance of merchandising in enhancing member experience, and the challenges of navigating branding changes.
Welcome to Clubs Made Meaningful. A podcast by Sussner where strategy, culture, and brand come together to create real belonging. Today we take a look back on all we've learned for private club branding.
Meet Clubs Made Meaningful - The Podcast by Sussner meant to help you discover your club, your members, and what they stand for. For more information, visit us at: www.sussner.com
Derek and Tucker discuss why forward-thinking clubs invest in branding, blending tradition with intentional evolution to stay relevant and attract right-fit members.
Derek and Tucker dive in to creating foundational clarity for you and your team. For more information, visit us at: www.sussner.com
Derek and Tucker dive in to creating foundational clarity for you and your team. For more information, visit us at: www.sussner.com
Derek and Tucker are joined by Skip Avery, a Club Development Director, to discuss his wealth of experience in guiding clubs towards their true identity. For more information, visit us at: www.sussner.com
Derek and Tucker discuss how to strengthen your culture through brand analysis and club perception.
For more information, visit us at: www.sussner.com
Derek and Tucker are joined by Amy Dailey to discuss the intersection between club branding and marketing from the perspective of a member. For more information, visit us at: www.sussner.com
Derek and Tucker discuss the intricacies and challenges of creating and maintaining perception in the private club industry. For more information, visit us at: www.sussner.com
Derek and Tucker are joined by Drew Rogers, a seasoned golf course architect, to explore the intricate relationship between golf course design, identity, and culture. For more information, visit us at: www.sussner.com To learn more about Drew Rogers:
https://www.jdrewrogers.com/ https://www.linkedin.com/in/drewrogers1/ https://www.instagram.com/drewrogers8499/Derek and Tucker break down unique approaches to applying your brand to your marketing to attract the right fit. For more information, visit us at: www.sussner.com
Derek and Tucker are joined today by Craig Pratt to discuss finding the courage to challenge the status quo. For more information, visit us at: www.sussner.com
Derek and Tucker take a look at steps you can take to ensure you aren't selling your club short. For more information, visit us at: www.sussner.com
Chris Coulter, Vice President of Club Consulting with the McMahon Group, joins Derek and Tucker to discuss the intersection of branding and consulting in the private club space. For more information, visit us at: www.sussner.com
Derek and Tucker dive into the differences between generational club members, their wants and needs, and how to balance out expectations across the board for a more intentional future.
For more information, visit us at: www.sussner.com
Derek and Tucker are joined today by Tom Wallace, Partner at KKandW, to shed light on recruitment practices and employee retention for managers looking to grow and cultivate the workplace.
For more information, visit us at: www.sussner.com
Derek and Tucker finding the right opportunities to reinvent your brand and how to express your brand with crystal clear clarity. For more information, visit us at: www.sussner.com
Derek and Tucker are joined today by Don Kovacovich, the General Manager for The Club at Golden Valley, to discuss their rebranding with the team at Sussner. https://www.theclubgv.com/
For more information, visit us at: www.sussner.com
Derek and Tucker analyze how to approach your separate audiences with unified messaging through value propositioning. For more information, visit us at: www.sussner.com
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