In this episode of Breaking Through the Mayhem, host Adam Katz sits down with Brian Albert, Managing Director at Google, to unpack his 15-year journey leading transformative initiatives at YouTube. From the platform’s early days as a desktop video site to becoming the largest CTV platform in the U.S., Brian shares how passion, team culture, and bold innovation have fueled his career.
Brian dives into YouTube’s role at the epicenter of culture, from NFL Sunday Ticket and the groundbreaking Brazil game stream to creator partnerships that elevate brands in new ways. He explains how marketers can harness creator strategies—ads, integrations, branded shorts—and pair them with YouTube’s high-impact formats for maximum impact.
The conversation also explores:
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Leadership playbook: Four principles—focus, execution, humility, and team—that guide Brian’s approach to building new capabilities and empowering the next generation.
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Humility in business: Why win-win partnerships matter more than zero-sum competition.
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Learning & growth: Why making time for deep thinking and iteration is key to sustainable innovation.
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AI as a tool: How Gemini helps him process feedback and boost efficiency—while keeping human empathy at the center.
Brian also reflects on sports and leadership, from lessons learned through Tom Brady’s team-first mentality to a personal Michael Jordan story that underscores the power of showing up at 100% every day.
This episode blends practical frameworks, cultural insights, and human lessons on what it takes to lead at scale in today’s ever-evolving media landscape.
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