What if building a media company was really about building a movement?
On this episode of Breaking Through the Mayhem, host Alena DeSalvo sits down with Jason Schulweis, Chief Commercial Officer at The Female Quotient, to talk about scaling a mission-driven brand without losing its soul.From running HBO digital campaigns at 22, to helping Morning Brew grow revenue 20x, to leading FQ’s evolution from the Girls’ Lounge to a global media and events powerhouse, Jason shares how purpose, content, and community can fuel real impact.
They cover:
- The evolution of FQ and its global growth
- Why organic social growth still works
- The role of men and allies in gender equality
- How brands can bridge B2B and B2C through shared values
- Lessons from partnerships with Ferragamo, Invisalign, and more
Plus, Jason gets personal on fatherhood, preparing the world for his daughter, and why Cannes and SXSW top his list of FQ memories.
Whether you’re a media leader, brand marketer, or just curious how mission-driven companies scale, this episode will leave you inspired.
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