In this episode, we check out 818 - a tiny design empire. Co-founders Melissa Carlson and Rachel Abel joined forces twelve years ago, thanks to Iowa's growing craft beer scene, a chance encounter at Jimmy Carter Happy Hour with what would become Confluence Brewing.
Sharing a passion for local businesses, beer, and design, hear how Rachel and Melissa have navigated business together, and the rewards that come with it.
Topics shared include today's marketing to today's cross-drinker, thoughts on bringing the atmosphere of your taproom onto a retail shelf, and general branding touchpoints extending beyond the taproom.
Plus a bonus! Rachel provided a link to the “in progress” site for the film she’s working on, https://www.juryofherpeers.com/ and a Spotify playlist for when Melissa gets her that 1968 Camaro.
https://open.spotify.com/playlist/56EH16dWXxMgrymlUXfEfw?si=9k3vvEYPRB2QtS0XUb34vw&pi=1P_goVA1TIWoV
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