Bricks-To-Clicks Marketing Podcast
Welcome to the Bricks-To-Clicks Marketing® Podcast where we share practical marketing tools, tips, and frameworks to help you attract more customers to grow your business. If marketing your business has felt overwhelming, this podcast is just for you. The Bricks-To-Clicks Marketing Program® is a Mississippi State University Extension Program directed by Dr. James Barnes, an Associate Professor and Storybrand Certified Guide in the Department of Agricultural Economics at Mississippi State University.
Episodes
In this episode, Erica Windham from Cleaning Solutions Auburn shares her powerful journey of overcoming digital marketing overwhelm to achieve real entrepreneurial success. Facing the challenge of managing multiple platforms and finding time for consistent engagement, Erica discovered smart strategies to streamline her digital efforts—transforming obstacles into opportunities.
In this episode, you'll learn how to:
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Conquer Dig...
In this final episode of Season 1, Dr. Barnes shares one thing that every business, nonprofit, or a personal brand must do to grow with social media. This episode is based on Dr. Barnes' book "5 Social Media Mistakes Your Business Should Avoid."
Season 2 of the Bricks-To-Clicks Marketing Podcast will explore the 7 Things Your Social Media Plan Should Include and will be available in July 2022.
Transcription:James Barnes: (00:07...
Dr. Barnes explains a series of questions you can use to create a social media blueprint for success. If you're stuck and not sure how to give your social media a makeover, these questions will help. This episode is based on Dr. Barnes' book "5 Social Media Mistakes Your Business Should Avoid."
In the book, Dr. Barnes documents the growth of a technology company as it implemented a social media blueprint for success. Although the ...
Dr. Barnes explains how to use five social media marketing principles to create a social media plan that attracts customer attention to get your personal brand, business, or nonprofit noticed. This episode is based on Dr. Barnes' book "5 Social Media Mistakes Your Business Should Avoid." In the book, Dr. Barnes walks you through the steps you can take to give your social media a makeover that works. A free video course Social Media...
Dr. Barnes shares the fifth social media mistake that many business leaders often make: They don't use social media ads because doing so can be overwhelming. Dr. Barnes explains how to create social media ads to grow your business, personal brand, or nonprofit without feeling overwhelmed. This episode is based on Dr. Barnes' book "5 Social Media Mistakes Your Business Should Avoid."
Transcription:James Barnes (00:07): Welcome t...
Dr. Barnes shares the fourth social media mistake that many business leaders often make. This one mistake can leave people confused about your mission as a business, personal brand, or nonprofit. And if that happens, you won't get the number one thing you need online to get engagement: attention. In this episode, Dr. Barnes explains how avoiding this mistake can help any organization get attention and engagement. This episode is ba...
Dr. Barnes shares the third social media mistake that many business leaders often make. This one mistake positions a company’s products or services incorrectly in the mind of customers. Making this mistake can drastically reduce engagement, leads, and sales. Dr. Barnes explains how avoiding this mistake can keep a brand or company’s product and service top-of-mind with its social media followers. This episode is based on Dr. Barnes...
Dr. Barnes shares the second social media mistake that many business leaders often make. When business leaders make this mistake, trust cannot be built between a brand or business and its social media followers. Dr. Barnes explains how business leaders can avoid this mistake and instead build trust so social media followers engage with a brand or business. This episode is based on Dr. Barnes' book "5 Social Media Mistakes Your Busi...
Dr. Barnes shares the first social media mistake that so many business leaders make. This one mistake can limit engagement and cause people to unfollow a brand or business on social media. This episode is based on Dr. Barnes' book "5 Social Media Mistakes Your Business Should Avoid."
Transcription:Welcome to the Bricks-To-Clicks Marketing Podcast. If you're a small business owner and you struggle to market your business, this po...
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