Welcome to Building Value - I’m Jason Nellis, and I am obsessed with the Creative Economy. I’ve spent my career at the intersection of Creativity and Technology, building products at companies like Hulu and Facebook, all trying to make it easier and more valuable for artists to do what they love. Whether they’re content creators themselves, or the people building products that creators use, every one of them offer compelling ideas how to create something of lasting value. Thanks in advance for watching and listening. If you like what you hear and want to get more, please - subscribe on YouTube or wherever you consume fine podcasts products. And if you really love what you hear, leave a review.
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"At the same time, I'm in this investment banking club. I was constantly told I wasn't good enough. I was constantly told I was never gonna get a job, I was never going to be able to pursue my dreams."
Lauren Huttner, recent Northwestern graduate and founder of Pebble Community Labs, thumbed her nose at what "everyone else" was supposed to do, and found her own path t...
Leave feedback for Jason directly: https://watch.jogg.co/r/K1Nr
Until recently, Ryan Crowe was leading marketing and community building for Shortboxed, a startup with an online marketplace for verified and authenticated comic books. But after being let go due to cutbacks, he took to LinkedIn to announce his departure and ask for some help from his followers.
What followed was a massive, explosive post that generated over 800K impr...
"I've been asked to speak to groups to try to explain [the voice of @NJGov]. I tie in the personality to a sort of bullied kid. A lot of people have this experience... And New Jersey is a bullied kid."
Leading up to and during the COVID-19 Pandemic, many different US government agencies took to social media to assuage, educate, and help constituents cut through the noise and deliver direct, meaningful help during trying times. @NJG...
Leave feedback for Jason directly: https://watch.jogg.co/r/K1Nr
Bad News - I don't have a guest this week.
Good News - I have lots of information to share about my experience!
In lieu of an interview this week, I'm looking back on what's worked in the first two dozen episodes of this podcast, what isn't, and what I'm doing differently in the future.
The Podcast Playlist: https://www.youtube.com/playlist?list=PLeUjBzgS9MfQ4arXwyeKwo...
If you were a person on the internet - especially Twitter - between 2017-2021, you've likely read Nathan's tweets. As the marketing lead on Steak-umm (yes, the frozen beef sheets), Nathan was responsible for taking a tiny food company most folks had never heard of and turning them into a genuine internet celebrity. Not with a spokesperson, but as a brand, offering a buffet of memes, reactions to other companies like Wendy's and Arb...
Rachel Rhee is no stranger to making something good out of something terrible. As a survivor of kidney cancer, she's taken her experiences of fear and doubt and turned them into a beautiful, creative output - a podcast where she explores how others have processed their grief into something wonderful.
Rachel and I sat down to discuss how she formulated her podcast, the ways in which her guests offer their stories to a larger audienc...
Brett Dashevsky is at the heart of the New York creator world. As host and founder of Creator Economy NYC, he and his team build a monthly program of engaging speakers from all across the ecosystem.
He's also the Head of Content Creators for Kickstarter, working to help demonstrate income alternatives to merch stores and subscription plans.
Between these two amazing endeavors, he took time out of his busy schedule to share some of...
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Jerome Rand is a remarkable being. His upbeat attitude and constant smile belies the experience of being totally alone for most of a year, sailing around the world and being totally exposed to the elements. Having turned that time in his life into a public speaking career and podcast, Jerome has spent the last 3.5 years using his story to inspire people to seek thei...
"Working hard and being kind is a great legacy to leave behind. Hopefully, it would be like always showing up and trying to be a really good person and making people feel better, like at the end of the interaction that they felt at the beginning."
Since starting her YouTube career at the age of 13, Jacklyn Dallas has amassed a sizable audience across multiple social media platforms. That, by itself, would be interesting enough; but...
Ever looked at the piles of work on your desk and thought "there's got to be a way to make this fun - or at least less boring?" Then you've summarized the thesis of my guest's entire career.
Chris Chapman is the former Global Creativity & Innovation Director at Disney, and the founder of Imaginology —a global innovation agency established in 2019 that specializes in creative collaboration workshops, design sprints, and developm...
Never take yourself too seriously - that's the advice to take away from this interview with Loren DiGiorgi. As a comedic musician (slash musical comedian), Loren's short-form videos are a throwback to the dad jokes and eye-roll punch lines many of us got from our parents and grandparents.
But underneath that silly veneer is a serious musician with a lot to say about the changing musical landscape. From AI and its effects on the bro...
Michael Fisher, known sometimes as @TheMrMobile and others as @Captain2Phones, has been a consistent and valuable voice in the tech review community for the better part of a decade. But when you go from being one of a few voices in an industry to one of hundreds, how do you stand out? The answer, according to Michael, is consistent quality and innovative scripting.
We discussed a number of different aspects of his illustrious care...
Grace McCarrick is one of those rare interviews where the subject is funny, interesting, and compelling - all at the same time. Grace is a self-titled Culture Coach, as she works with established businesses to improve and develop their existing company culture into something greater than the sum of its parts. She's also a keen social media content creator, having recently unlocked a strong strategy to go from 3-10K followers on Tik...
Kevin Nether ( @Techninjaspeaks ) is one of YouTube’s best voices for product reviews. His videos range from the typical fare you’d expect, like TVs and Gaming Devices, to the less obvious but still important, like refrigerators and vacuum cleaners. His grounded, straightforward approach to talking about tech has earned him hundreds of thousands of followers, and his ten plus years in the review space has earned him the respect and...
Making new friends. It’s one of the hardest things to do as an adult. Building a connection and keeping it going can be a lot of work, even when you have lots of interests in common.
For creators who are looking to collaborate on new videos, it can be 10x even more difficult. But today’s guest is here to help you solve that problem. Today, I’m chatting with Gordon Saft, founder and CEO of Artnership.
His mission: to enable individu...
The term “influencer” gets thrown around a lot these days, and it’s not hard to understand why. The creator economy continues to grow and grow, enabling independent artists and thinkers to express themselves and make money doing it.
But like all trends, there were those at the beginning who saw sparks of potential, and thought “what if I could do something with this?” One of those early thinkers - perhaps one of the very first - wa...
She was an early Amazon engineer. She helped build Hulu from the ground up. And she made Joseph Gordon-Levitt's dreams of creator collaboration a reality. She's Betina Chan-Martin, and her career has been nothing short of remarkable.
Betina and I chatted about how she found her footing early as an engineer, but pivoted to being a PM; what her experience of working with JGL on HitRecord taught her about blending product vision;. and...
Jerome Rand ( @SailingIntoOblivion ) is a professional sailor. (Yes, that's very much a real job still, not just on reality shows.)
Having spent decades sailing both as part of a crew and solo across the world, he's gathered incredible experiences of beauty, loneliness, and adventure. Jerome sat down with me to talk about how he's taken his experiences and turned them into a growing podcast following, with an Instagram and Patreon ...
Arianna (Ari) Tong is a relationship influencer on TikTok whose sole goal is to help people identify and break bad habits with their partners. During our interview, we talk about what systems she uses to keep her content growing, how she feels about changing platform trends, and asks Jason a personal question!
The JN Show Playlist: https://www.youtube.com/playlist?list=PLeUjBzgS9MfQ4arXwyeKwo2ehifKp-8Hi
Jamie Li, a home baker turned business owner, discusses her journey from her kitchen to her successful baking business. In addition to discussing how she won on HBO Max's show Baketopia (hosted by @RosannaPansino ), she shares how she transitioned from amateur baking to launching her own baking company, and the role Instagram played in growing her business and getting on the show.
You can find Jamie on Instagram at http://instagra...
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