In this episode of Business Breakthroughs, Neal DiPentino, President of Titan Media Worx, sits down with Chris Troka, the dynamic owner of Focused Biz. Chris has built a reputation for helping businesses thrive by leveraging AI, automation, technology, and innovative marketing services.
Chris takes us through his journey from a series of nine-to-five jobs to becoming a successful entrepreneur. His story begins with a surprising start in the wedding DJ industry, which laid the foundation for his marketing expertise. He shares valuable insights on how he transitioned from side gigs to running a full-scale marketing agency that empowers other business owners with cutting-edge tools and strategies.
In this episode, you'll learn:
- How to Identify Key Pain Points: Chris breaks down his approach to understanding client challenges through deep discovery sessions and targeted questioning.
- AI in Action: Discover how Chris uses AI creatively in marketing, from generating catchy jingles to simplifying complex tasks, making his agency a standout in the industry.
- Scaling Challenges and Solutions: Chris opens up about the hurdles he faced while scaling his business, including team dynamics and strategic pivots to overcome setbacks.
- Building Relationships over Sales: Chris emphasizes the importance of relationship-building in business, sharing practical tips on networking and authentic engagement that lead to success.
Whether you're an established entrepreneur or just starting out, Chris's story and practical advice will inspire you to leverage technology, think creatively, and keep pushing through challenges.
Connect with Neal DiPentino:
Connect with Chris Troka:
- https://www.linkedin.com/in/christopher-troka-3a093058/
- https://focused-biz.com/
🎧 Don’t miss out on this insightful conversation packed with practical advice for leaders at all levels. Hit the subscribe button, leave a comment, and let us know what you think!
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