E43: A Business Coaching 1-2 Punch: Faster Success with Atomic Coaching

Are you an entrepreneur or business owner struggling with mindset barriers or operational challenges? In this episode, mindset experts Adam Hurd and Tom Marino share insights on mindset mastery, overcoming common entrepreneur challenges, and their unique collaborative coaching approach. 

Learn their strategies for overcoming limiting beliefs and achieving life harmony through Atomic Business Coaching. Hear real client success stories and how small daily tasks built one man's confidence, growing his business revenues exponentially. 

Here are some power takeaways from today’s conversation:

00:00

04:24 - More about Adam and Tom

09:43 - Finding harmony through purpose

15:52 - A look into their business process flow

18:15 - The value of dual perspectives in coaching

19:10 - Strategy for bringing clarity to clients

19:50 - The philosophy behind Atomic Business Coaching's approach

24:40 - The reality of uneven contribution in partnerships

45:26 - Embracing the reality of failure for success

48:15 - Embracing the reality that entrepreneurship is hard work 

 

Episode Highlights:

[12:16] Finding Harmony Through Purpose

Tom and Adam don't believe in the concept of work/-life balance, as it sets an unrealistic standard of perfectionism. They aim to help people experience harmony by aligning their actions with their deepest motivations.

[13:41] Stepping Into Discomfort to Achieve Growth

Tom and Adam help clients expand beyond limitations by thoughtfully challenging comfort zones. They explain how their coaching brings people outside safe routines. But they don't leave clients to face new fears alone. They walk alongside, guiding clients through uncertainty. This supportive process builds momentum so businesses and lives can progress powerfully.

[15:52] Iterative Process Design for Optimal Client Outcomes

Tom and Adam have carefully designed their coaching process through iterative testing and refinement. They ensure systems can be understood by all skill levels, even children. Their 90-day trials and regular evaluations have optimized a distinct yet complementary workflow - Adam focuses on strategy while Tom addresses mindsets. This delivers value to clients.

[19:10] Gaining Clarity Through the "Believe-Behave-Become" Methodology

Tom and Adam utilize a methodology called "Believe-Behave-Become" with their clients. First, they work to help clients gain a true belief that they can accomplish their goals. Once that belief is established, they assist with behaving following this newfound confidence. If clients believe and behave a certain way, they will then become who they envision. This staged approach aims to bring clarity around priorities and actions needed to achieve business and personal success.

[24:40] The Reality of Uneven Contribution in Partnerships

Tom explains that no relationship, including business partnerships, can truly be 50/50 split. People give differently depending on their capabilities. Some days one partner may only have 20% to contribute while the other covers 80%. The key is flexibility to go back and forth in levels of participation. This understanding is important for partnerships to function effectively over time, as circumstances change for each individual.

[45:26] Embracing the Reality of Failure for Success

Adam notes that even the most accomplished entrepreneurs fail 70% of the time. Being willing to take more risks and fail more than competitors separates the highly successful. This mindset is key for entrepreneurs, as experimenting, learning from mistakes, and continually trying new approaches lead to long-term growth.

Resources Mentioned:

Atomic Business Coaching