All Episodes

February 28, 2025 55 mins

Beefmasters - America’s Best Kept Secret with Lauren and Alyssa Lyssy on: Apple Podcasts | Spotify | Stitcher | Google Podcasts

 

Let’s talk production!

Marketing tips, sale format, photo editing, let’s face it, there’s a lot to learn. If you want to be the first to receive all this and more, join our - - -> Weekly Email. We want to help your operation be the best that it can be!

 

“There are a  lot of benefits to the Beefmaster breed, regardless of which sector you may be in in the cattle industry. The breed is still so young, we’re kind of like the best kept secret of the American world.” Alyssa Lyssy

 

Two of our marketing clients met with us while in San Antonio a few weeks ago and we were so excited for the chance to discuss all things production sales. Lauren and Alyssa Lyssy, of Lyssy Beefmasters, take us through their production sale journey and get real about what’s behind their breed that is taking the industry by force.

 

In this episode we cover: 

  • The difference and value between in person sales, and online sales (15:10)
  • The benefits that the Beefmaster breed is providing the industry (5:30)
  • How consistency has paid off for the Lyssys. Both in marketing and herd development (31:32)

 

Rate, Review, and Follow on Apple Podcasts. This helps support us so that we can continue to ranch in the next generation.

 

Resources & Links: 

Check out our Guest

Check out all things Cattleman U below! 

Find out more about KRose Company below!

 

Looking for more episodes like this one? 

 

Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

Mark as Played

Advertise With Us

Popular Podcasts

NFL Daily with Gregg Rosenthal

NFL Daily with Gregg Rosenthal

Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.

On Purpose with Jay Shetty

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.