Recap of NCBA’s Cattle Con 2025 with Karoline and Jordyn on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
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“I worry that as these prices increase, if people get confused, they might choose a different protein, and that is a loss for the entire industry.” Karoline Rose-Bohannan (19:20)
The 2025 Cattle Con and NCBA Trade Show was truly an experience. Today we’re recapping a little bit about what NCBA is and does, the studies and talks we sat in on, and some new connections we made while attending!
Issues we address in this episode:
- Consumer studies - eating experience and beef demand (3:58)
- Beef product labeling - the importance this has when marketing (13:20)
- Nutrition advice and health guidelines - let’s face it, it’s not the 80’s anymore (21:40)
- Succession planning - seminar by OSU's Shannon Ferrell on ways to transition smoothly (28:40)
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Resources & Links:
Check out NCBA
- Visit NCBA.org to learn about industry statistics, current policies, and more!
- Check out convention.ncba.org to learn about Cattle Con
- Follow @cattlecon on Instagram to be ready for next year!
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- Use code GRAZE at checkout for our Weekends on the Road
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