In this episode, Emil hosts fellow marketer, Moni Oloyede, who has recently been focusing a lot on the phenomenon of HIPPO situations in corporate settings. HIPPO stands for Highest Paid Person's Opinion and describes a situation where a CEO, a founder, or another person who has an extrovert personality and is approaching from a position of power or authority, tends to suck the air out of the conversation.
Many of us have experienced such situations and know that oftentimes those lead to lower productivity and subpar outcomes. Emil and Moni define several different personas who are most likely to act like HIPPOs and discuss mitigation strategies. They also provide advice about self-diagnosing and monitoring to ensure you, yourself, do not become a HIPPO.
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