In this episode, Emil hosts an old friend from college, Bryan Georges, who is now the co-founder of iiNDYVERSE, a Web3 outfit focused on providing augmented customer engagement experiences for brands.
Bryan describes how Web3 has evolved from pure speculation to more defined and value-adding use cases, including the ability for brands to identify and engage with their most loyal customers. He and Emil agree that Web3 is undergoing a refreshing phase of maturing and may hopefully become more useful to marketing executives in the near future.
Emil also brings up several examples of Web3 and NFT activations from Art Basel 2023 in Miami Beach, and asks Bryan to help unpack those experiences to the podcast's audience.
The two also discuss the psychology behind gamification, and how that helps with leveling up customer engagement.
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