YOU'RE NOBODY'S ALL IN ALL- Defining your ideal client changes everything in your coaching business. While a niche tells people what you do, your ideal client defines exactly who you serve, making your messaging clearer and more compelling. In this episode, we break down the biggest myths about ideal clients, why coaches resist niching down, and how getting specific actually attracts more of the right people. You'll hear real-world examples of how clarity transforms your marketing and business growth. Plus, I’ll walk you through a step-by-step process to define your ideal client so you can start speaking directly to the people who need you most.
Key Takeaways:
- A niche defines what you do, but an ideal client defines who you serve—getting clear on both makes marketing and messaging much easier.
- Fear of excluding people often holds coaches back, but specificity actually attracts more of the right clients who truly resonate with your work.
- Defining your ideal client is about speaking directly to their struggles, goals, and desires—when you do that, they instantly recognize you as the coach for them.
Listener Challenge:
✏ Write a detailed description of your ideal client. Think about:
- Who they are (age, background, life stage).
- What they struggle with.
- What they want most.
- How you can help them.
Once you do that, take it one step further: Write a single sentence that describes who you help and how. For example: "I help [specific type of person] achieve [specific goal] by [your coaching method].” Then, share it! Post it on social media, send it to me in a message, or tell someone about it. The more clarity you have, the easier it will be to attract the right clients—the ones who need what you offer most.
Read this in the Life Coach Blog
If you need help with this, book a session with me here: https://www.sterlingandstonementoring.com/businesscoaching
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https://www.sterlingandstonementoring.com/breakthroughs
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