PRICES REFLECT VALUE, NOT TIME- Many coaches struggle with pricing their services because they believe they’re simply “talking” to people. In this episode, we bust the myth that coaching isn’t worth premium pricing and explore why your fees should reflect the transformation you provide, not just the time you spend. Learn how to confidently communicate your value, set prices that match your impact, and shift your mindset from trading time for money to charging based on results.
Key Takeaways:
- Coaching isn’t just about conversation—it’s about transformation. Your clients aren’t paying for your time; they’re paying for the clarity, breakthroughs, and action plans you help them create.
- Undercharging devalues your work and leads to burnout. Pricing should reflect the depth of the impact you provide.
- Confidence in your pricing starts with understanding the real results you deliver. Clearly communicate the benefits of working with you. If you aren't quite sure in the beginning, ask your clients to get language for the results they are getting!
- Shift from charging for time to charging for results. Packages, programs, and higher pricing models help you earn more without overworking.
Listener Challenge:
Take a moment to assess your current pricing. Does it truly reflect the value you provide? If not, rewrite your pricing based on transformation, not time. Then, practice using this value-based pricing script when discussing your fees with potential clients:
"My coaching program isn’t just about our sessions together—it’s about the transformation you’ll experience. Clients who work with me [achieve specific result] within [timeframe]. The investment for this level of support is [$X], because I’m committed to helping you get real, lasting results."
Say it out loud, practice with a friend, or even record yourself saying it. Then, share your biggest insight from today’s episode on social media and tag me!
Read this in the Life Coach Blog
If you need help with this, book a session with me here: https://www.sterlingandstonementoring.com/businesscoaching
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https://www.sterlingandstonementoring.com/breakthroughs
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