MARKETING IS A MUST- Busting a major myth in the coaching industry: "If I'm a great coach, clients will automatically find me." Many new coaches believe that being skilled is enough, but running a coaching business means understanding marketing, visibility, and outreach. In this episode, we’ll break down why coaching is different from a coaching business, why marketing is not a dirty word, and practical steps to attract the right clients. If you’ve been waiting for clients to show up without putting yourself out there, this episode will be the wake-up call you need.
Key Takeaways:
- Marketing is not manipulative—it’s simply sharing how you help people. If people don’t know what you do, how can they choose to work with you?
- Being a great coach doesn’t guarantee clients. Businesses require marketing, networking, and visibility to attract and retain customers.
- You must decide what kind of coaching career you want. Do you want to work for someone else or build a business that allows you to work for yourself?
Listener Challenge: Take action today!
- Write down three ways you can intentionally market yourself this week- whether it’s posting valuable content, reaching out to potential clients, asking for referrals, or networking with others.
- Identify one platform where you can experiment consistently sharing your expertise (blog, podcast, YouTube, social media, or speaking engagements).
- Say out loud: "I’m a life coach, and I help people." Then, tell at least one person what you do and how you can help them.
Resources Mentioned:
- Called to Coach Course: Learn the SOCOCA system to grow and scale your coaching business.
Read this in the Life Coach Blog
If you need help with this, book a session with me here: https://www.sterlingandstonementoring.com/businesscoaching
For a BIZ BREAKTHROUGH check this out:
https://www.sterlingandstonementoring.com/breakthroughs
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