SMALL FOLLOWING : BIG IMPACT- If you've ever believed that your success as a coach or content creator hinges on building a massive social media following, this episode will free you. The truth? Numbers don't equal trust—and it's trust that turns followers into clients. I’m sharing a better strategy for impact that starts with meaningful connection.
Key takeaways:
- A small, engaged audience can be more profitable than a large, passive one.
- Authentic conversations and email connections often outperform the algorithm.
- You don’t need a viral moment. You need real people who trust your voice.
Listener Challenge:
If you’re not up for the social media wild goose chase, choose one of the no-social strategies and try it this week:
- Invite three women to a free coffee chat
- Email five people and tell them what you're doing
- Print a one-page guide and bring it to an event
And if you're still on social, and you love being there, engage with just five people in your niche- but this time, do it with the goal of connection, not collection.
Read this in the Life Coach Blog
If you need help with this, book a session with me here: https://www.sterlingandstonementoring.com/businesscoaching
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