Zorana Pringle on the Science of Creativity & Decision-Making

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Anyone who has ever participated in a brainstorming session will know that most of us do not lack ideas. Yet, many people never breathe life into these ideas. To turn inspiration into real achievement, you must decide to act—and then decide to act again and again, despite obstacles, until your thoughts take shape and come to life. In Pringle's new book, The Creativity Choice: The Science of Making Decisions, she teaches readers how to bridge the gap between having the first spark of an idea and actually doing something with it.  

 

Zorana Ivcevic Pringle, Ph.D., is a Senior Research Scientist at the Yale Center for Emotional Intelligence. Zorana studies, writes, and speaks about the creative process from having an idea to making it happen, from the first decision to engage in the creative process to its culmination in creative performance and products.