Clubs Made Meaningful

Satisfaction tells you whether someone enjoyed their last meal. It doesn't tell you whether they feel like they belong. April Seifert of Sprocket CX on what clubs aren't measuring, and why the most important question isn't how members feel about the food.

Most clubs survey their members annually. The...

A milestone is only as meaningful as the intention behind it. A logo on a napkin and a one-night gala check a box. What Casey Newman did at Lakeside Country Club for their 75th anniversary was something different entirely.

Join Derek with Casey Newman, General Manager and ...

A new website won't save you. Neither will a new logo, a pickleball court, or a redesigned menu if you haven't defined the problem you're trying to solve. Are you mistaking a solution for a diagnosis?

Whether you're a GM navigating a board pushing for quick fixes, a club l...

Member satisfaction scores look solid. But when the survey asks about value, the numbers soften. Most boards reach for pricing adjustments or reworking their messaging, but what do you do when that shows no results?  Join Derek Sussner and Aaron Dawson, founder of Viewpoint EQ and a club leader with more than 30 years in the industry, as they unpack why that gap between satisfaction and value has almost nothing to do with cos...

A new general manager inherits more than a title. They inherit a culture, a team, a membership — and a window of clarity that closes faster than most people realize. Join Derek with Luke Burbach, the new general manager at The Club at Golden Valley. This conversation is an on-the-ground look at what principled leadership looks like in motion: how to build structured listening into the calendar before acting, how to find quick...

Most clubs describe themselves the same way. Great amenities. Welcoming culture. Excellent service. And most of the time, the club down the street says the exact same thing.

Join Derek and Tucker as they dig into one of the most persistent and underexamined challenges ...

A membership director's job isn't just filling seats. It's curating the first year of someone's belonging—one introduction at a time.

Join Derek and Tucker as they sit down with Melissa Hanson, Director of Marketing and Membership at The Club at Old Cypress in Naples, Florida. With 15 years of experience living the brand daily, Melissa reveals what it really takes to transform prospects into advocates, new members into ambass...

A new general manager doesn't just inherit operations, they inherit a once-in-a-decade opportunity to see what everyone else has stopped noticing.

Join Derek and Tucker as they explore why the first 90 days of a GM's tenure matter more than most boards realize—and wh...

Training isn’t just about teaching tasks—it’s how culture becomes real.

Join Derek and Tucker as they sit down with James Cronk, co-founder of Guru Collective and creator of Golf Industry Guru, to explore what private clubs can learn from the public golf world about building engaged, accountable teams. James shares why public facilities have been forced to master service and culture in order to survive—and h...

"We've always done it this way" might be the seven words of a dying organization—unless what you've always done actually means something.

Join Derek and Tucker as they untangle one of the most contentious challenges facing private clubs: knowing the difference betwee...

Join Derek and Tucker as they sit down with Sean Bleyl, Client Development Executive at MembersFirst, to explore how private clubs can transform their digital presence into something truly meaningful. Sean shares real stories from the field to reveal how the best clubs are planning their digital communications strategy years in advance, treating it as essential as any clubhouse renovation.

Whether you're a general manager navigatin...