Coffee & Conversions | SEO, Web Design & Organic Marketing Strategies to Grow Outside of Social Media
Welcome to Coffee & Conversions. I’m Julie Wenzlick—millennial mom, corporate professional, and founder of P&W Designs, where I help women small business owners turn side hustles into sustainable, profitable businesses through strategic branding, web design, and SEO. This podcast is about what actually works. We talk organic marketing strategies that help you get found online. Websites that do more than look good—they convert. SEO, Pinterest, and systems that support growth without burning you out. No hustle-for-hustle’s sake. No tech-bro jargon. No pretending you need to do more to be enough. But this isn’t just about business. It’s about building something that fits real life—while raising kids, working full-time, managing energy, and still wanting your work to matter. I share the strategies, systems, and honest lessons that make business feel doable and growth feel grounded. If you want clear marketing strategy, a better understanding of SEO, and a brand that actually supports your goals, you’re in the right place. So grab your coffee, settle in, and let’s talk strategy, clarity, and conversions—without the chaos. Connect with Julie: https://www.bypwdesigns.com/ https://www.instagram.com/julie.pwdesigns
Episodes
After managing Pinterest accounts since 2020, I’m no longer offering Pinterest management, and so let's talk about why.
In this episode, I walk through what changed for me, from my outbound clicks dropping about 90% to what Pinterest’s own earnings report actually shows. I’m not here to tell you Pinterest is dead. I’m here to help you check your numbers and decide if it still deserves your time.
Here’s...
If SEO, AEO, and GEO have you feeling like you're already behind on AI search, here's the good news: you don't need three separate strategies.
In this episode, I break down what SEO, AEO (answer engine optimization), and GEO (generative engine optimization) actually mean, how they overlap, and why all three start with the same strong SEO foundations. I walk through examples for massage therapists, physical therapists, and home orga...
Using Claude for project management completely changed how I run my business, and I'm not a coder.
In this episode, I walk you through why Asana, Trello, ClickUp, Monday, and Notion never fit the way I work, and how I used Claude to build my own task hub and client portals instead. You'll hear how my Claude task management system runs day to day with two VAs and more than 15 client portals, what it's built on, and the bugs I ran in...
How long does SEO take to work? Longer than four hundred cheap pages can fake, and I have a client story that proves it.
In this episode, I'm telling you about a client who felt like she never got results, why our SEO foundation work stalled out after two years of silence, and what happened when she found a cheap agency promising four hundred new location pages. I'm breaking down why location pages SEO only works when every page is...
Google's AI content policy doesn't care if you used ChatGPT or wrote every word yourself, but your traffic might be dipping without you doing anything wrong.
In this episode, I'm breaking down what Google's AI content policy actually says (not what the internet is guessing), why Anthropic's new watermarking on Claude content may not change the rules, and why your rankings can hold steady while your clicks quietly drop. I'll walk th...
EEAT SEO is the difference between a blog that ranks and one that just sits there, and most business owners are getting it wrong without realizing it.
In this episode, I'm breaking down what actually makes a good blog post in 2026, including the technical checklist I run on every single post for my clients. I'm also walking you through why Google is deindexing so much AI written content right now, and what separates a blog that ran...
It's been over six months since I did a real life update, so today's episode is exactly that: business, health, and everything in between.
In this episode, I catch you up on where P&W Designs stands in 2026 (hint: it looks nothing like it did three years ago), what's shifting in my pricing and services, and how my health and identity work have been going behind the scenes. No SEO talk, no strategy breakdown. Just a coffee chat ...
Your website relaunch checklist shouldn't start with traffic numbers. It should start with the metrics that actually tell you if Google sees you.
In this episode, I'm breaking down what success really looks like after a website launch or relaunch, and why most people are measuring the wrong things at the wrong time. I'm pulling real data from my own clients so you can see what normal growth looks like in the first few months.
Here'...
An AI assistant for business can do a lot more than answer one quick question, and in my studio I have four of them running the heavy lifting alongside one human employee.
In this episode, I pull back the curtain on the five employees running my SEO and web design business on 20 hours a week. I break down the real difference between prompting AI and actually employing it, walk you through each of my four AI employees plus my one hu...
Blog vs Substack is the question I am getting on repeat from clients and entrepreneurs in my communities right now, and most of them are about to make the wrong move.
In this episode, I am breaking down why Substack feels like the fresh start everyone is craving, why it works for someone like Jenna Kutcher (and why that is a misleading example to copy), and the real reason most entrepreneurs should not start a Substack right now. I...
Finding the right female founders community is one of the most underrated moves you can make for your business.
In this episode, I'm sharing the two female entrepreneurship communities that have made a real difference for me, in my business and in how I show up as a woman in business. I just got back from a three day retreat with one and had a dinner with the other in LA, and both left me feeling like I had finally found my people....
Ever wondered what actually happens on an SEO coaching call? In this episode, you get a front row seat to a real one.
I sat down with Haley from Nutrition with Haley and ran through her website live. We talked through what's working, what's holding her back from showing up in search, and the exact fixes I'd make first. If you've been staring at your own site wondering why no one is finding you, this episode breaks down how to optim...
Becoming a mom does something strange to your business. One day you know exactly what you're doing. The next day you're staring at your laptop wondering whose life this is and whether any of it still fits.
In this episode, I sit down with Kelly Kirk, host of the Reclaiming...
AI can build your website in 20 minutes. But is it actually set up to get found?
In this episode, Julie breaks down vibe coding -- what it is, where it genuinely helps, and where it starts working against you. From missing title tags and blank alt text to the subdomain trap that's quietly splitting your SEO authority, this is the conversation most business owners need to have before they hit publish on an AI-built site.
Julie share...
Every year I sit down with my daughter for her birthday episode... this is more for me than anyone else, but anywho... This year she's turning seven — and she has a lot to say about Bluey, chess, SpongeBob, and why play is basically the answer to everything.
Prior Interviews:
This one is extra special. It's my first interview episode since the rebrand to Coffee and Conversions, and I'm bringing on someone I've actually had the privilege of working with.
Courtney Tanaka is the founder of Renew Me Physical Therapy and Wellness, a Twin Cities-based PT practice offering in-home and office care for moms, runners, and active adults. She spent 12+ years in a clinic setting before burnout pushed her to finally ...
Website ADA compliance is one of those things most business owners assume was handled when their site was built. But in reality, many websites unintentionally create barriers for users and leave business owners exposed to risk. In this episode, I break down what ADA compliance actually means for your website, the real standards behind accessibility, and the uncomfortable truth that many web designers don’t address it at all.
...
SEO is not dead — and it’s definitely not optional if you want to grow beyond referrals and social media.
In this episode of Coffee & Conversions, I’m walking you through five practical SEO steps every small business owner can take to optimize their website — starting today. These are the same SEO foundations I use with my clients to help their websites show up in Google and AI-powered search.
I also bre...
If you’re a small business owner and someone could search what you do + your city… but you’re not showing up, this episode is for you.
In this episode of Coffee & Conversions, I’m breaking down five quick local SEO wins that actually move the needle. Not theory. Not trends. The same strategies I use with real clients to help service-based businesses show up in Google when it matters most.
We’re ta...
Pinterest is a search engine.
So if you’re not using keywords for Pinterest strategically, your pins can look amazing… and still go nowhere.
In this episode of Coffee & Conversions, I’m focusing on Tailwind’s new keyword research tool (beta) and how it helps you find the keywords people are actually searching on Pinterest — without spinning your wheels.
This is NOT a step-by-step tutorial (I cover...
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