Mason Moreland is the Deputy Project Manager at SWCA Environmental Consultants that provide clients with environmental solutions based on sound science and client-focused perspective. He specializes in oil and gas transmission, generation, communication, development, and protected species projects. Mason is also the Managing Partner of Texas Vine Country, a wine and beverage-centric investment business that focus on growth and continuous improvement. In this episode, Mason talks about how he was attracted to the Texas Vine Country, the effects of soil and weather on the growth of grapes, other regions in the world that produces wine and, the typical life cycle of grapes. Tune in to learn more about growing grapes, identifying a business gap and, transforming an idea into a business.
Timestamps
[02:37] Mason Moreland’s background
[05:01] Mason Moreland’s attraction to the Texas Vine Country
[07:19] Climate, soil and, other conditions that affect the growth of grapes
[09:35] Other regions in the world that produce wine
[11:29] Texas Vine Country investment thesis
[16:04] Has wine seen the same major uptake in the market prices that so many other markets have seen?
[22:02] Those who are not profiled for the wine investment
[24:42] Mason Moreland’s personal information
[27:07] Identifying a business gap and transforming an idea into a business
[29:40] Mason Moreland’s entrepreneurial journey
[35:49] Water consumption for the vineyard fields
[38:10] The life cycle of grapes
[43:56] The effects of fire and smoke on the wine production in California
[48:32] Mason Moreland’s closing thoughts
Notable from the episode:
- Texas has a long history in the wine industry. It never took off a large commercial scale until the last 20 years.
- Grapes don’t like to be wet all the time. They want to have rain then stay dry. So, if you have wet grapes all the time, it promotes fungal diseases, which are a big issue.
- Within the US, Texas is the fifth-largest wine production state.
- The wine production is not for someone who wants hyper liquid investments because it takes five years for grapes to get to full production.
- Once you realize that there is a lot of value in what you can provide to people, you can build a business out of it.
Connect with Mason Moreland:
Website: https://www.texasvinecountry.com/
LinkedIn: https://www.linkedin.com/in/mason-moreland/
About the show
On Coffee & Liquidity, our mission is to give some perspective and context to those that may not have the tools at their disposal, whether income or acumen, to become a full-time entrepreneur but can still leverage their networks, etc., to build passive revenue streams or wealth in other ways. The American dream can be reached through multiple paths. It’s time we talk about it!
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