Coffee with Yvonne

In this episode of Coffee with Yvonne, the conversation explores the cultural strategies reshaping modern marketing. From Ryan Coogler’s evolution from acclaimed director to cultural architect, to Harlem’s Fashion Row and Macy’s redefining retail through purpose-driven pop-ups, to MAC Cosmetics embracing a content-first future with the digital return of MACzine, each story reveals how today’s most impactful brands are leading with ...

In this episode of Coffee with Yvonne, we explore Romeo Bingham’s TikTok jingle that led to a national TV ad, showing how creators can shape brand campaigns in real time. Then, we break down Duolingo’s halftime-inspired strategy, proving that culture, timing, and a little humor can turn language learning into a Super Bowl phenomenon. 

Next, we unpack Khaby Lame’s journey from viral star to global business powerhouse, and what it me...

In this episode of Coffee with Yvonne, host Yvonne Pearson engages in a lively conversation with Talia Cadet, a Washington, D.C.-based influencer and content creator. They discuss Talia's journey in content creation, the importance of authenticity, and how her PR background influences her approach.

The conversation also touches on the significance of in-person engagement, the challenges of encouraging reading in a digital age, and ...

In this episode of Coffee With Yvonne, host Yvonne explores the André Leon Talley: Style Is Forever exhibition at the SCAD FASH Museum of Fashion + Film in Atlanta through the lens of Marketing Magic.

The episode examines how the immersive exhibition, from life-sized mannequins in André Leon Talley’s likeness to personal artifacts from his career, transforms legacy into lived experience. It also explores Talley’s cultural impact as...

Yvonne is pressing pause for the winter, curling up with cozy blankets, rewatching every holiday movie in sight, and taking a well-deserved seasonal recharge. In the meantime, she’s sharing a Coffee to Go episode, revisiting some of her favorite Coffee with Yvonne moments—conversations that inspired creativity, sparked bold ideas, and reminded listeners why community matters. Sit back, relax, and enjoy these highlights while she’s ...

Yvonne is pressing pause for the winter, curling up with cozy blankets, rewatching every holiday movie in sight, and taking a well-deserved seasonal recharge. In the meantime, she’s sharing a Coffee to Go episode, revisiting some of her favorite Coffee with Yvonne moments—conversations that inspired creativity, sparked bold ideas, and reminded listeners why community matters. Sit back, relax, and enjoy these highlights while she’s ...

Yvonne is pressing pause for the winter, curling up with cozy blankets, rewatching every holiday movie in sight, and taking a well-deserved seasonal recharge. In the meantime, she’s sharing a Coffee to Go episode, revisiting some of her favorite Coffee with Yvonne moments—conversations that inspired creativity, sparked bold ideas, and reminded listeners why community matters. Sit back, relax, and enjoy these highlights while she’s ...

Yvonne is pressing pause for the winter, curling up with cozy blankets, rewatching every holiday movie in sight, and taking a well-deserved seasonal recharge. In the meantime, she’s sharing a Coffee to Go episode, revisiting some of her favorite Coffee with Yvonne moments—conversations that inspired creativity, sparked bold ideas, and reminded listeners why community matters.

Sit back, relax, and enjoy these highlights while she’s...

We’re celebrating our 100th episode! On this special Marketing Magic edition of Coffee With Yvonne, and the last episode of the year! On this special Marketing Magic edition of Coffee With Yvonne, host Yvonne Pearson is joined by her favorite marketing girlies, Jasmine Smith and Kourtney Pope, to reflect on the trends shaping the industry and explore what’s ahead for 2026.

Whether you’re a creator, entrepreneur, or just curious abo...

On this episode of Coffee with Yvonne, listeners get a front-row seat to marketing in action. The show explores how Chipotle is turning takeout into a lifestyle, how High Horse: The Black Cowboy uses storytelling and cultural relevance to engage audiences, and how QVC is redefining commerce on TikTok by meeting viewers where they scroll. Packed with actionable insights and marketing takeaways, this episode offers inspiration for an...

In this episode of Coffee with Yvonne, host Yvonne Pearson engages in a captivating conversation with Rouba Abou Chabke, a multifaceted, creative, and talented photographer. The discussion delves into the art of storytelling through travel and photography, highlighting Rouba's journey as a designer and humanitarian worker.

With a focus on amplifying communities of color and underserved voices, the episode explores Rouba's passion ...

On this episode of Coffee with Yvonne, Yvonne shares the 5 biggest lessons she’s learned from podcasting and how they’ve shaped her approach to marketing, content, and audience engagement.

From building consistency over perfection, to turning each episode into a content machine, to crafting titles and hooks that actually get clicks, she breaks down actionable insights every creator and marketer can use. She also dives into the pow...

Join Yvonne as she sits down with Carlene Reid, a passionate traveler and content creator, to explore the world of solo travel and building a digital community. Discover how Carlene balances a full-time career with her love for cruising and travel, and learn about her journey from blogging to becoming a YouTube sensation.

This episode dives into the challenges and joys of traveling solo, the importance of consistency in content cr...

Grab your coffee and join Yvonne for a deep dive into Season 1 of On Brand, Jimmy Fallon’s reality competition show featuring CMO Bozoma Saint John. In this Marketing Magic episode, Yvonne breaks down what the show got right, areas for improvement, and how it could evolve into a must-watch for creatives and marketers. From storytelling and execution to diversity and representation, this episode explores what it really takes to make...

In this episode of Coffee with Yvonne, host Yvonne Pearson chats with Dr. Sederra Ross, chemist, educator, and passionate advocate for environmental justice. Together, they explore Dr. Ross’s journey as a Black woman in STEM, the importance of building inclusive and community-centered spaces in science, and the vital role creativity plays in both research and advocacy.

So grab your coffee and lets chat 

Episode Chapters 

00:00-Intr...

Back from a mini Eurotrip, Yvonne is serving up a fresh episode of Marketing Magic! Tune in for marketing moves that are shaking up industries, from Halo Braid’s revolutionary hairbots to Tyra Banks’ hot (literally!) ice cream buzz, and Nia Long bringing authenticity and influence to Estée Lauder. 

So grab your coffee, and let’s chat

Articles 

• From Hair to High-Tech: How Halo Braid is Changing the ...

Yvonne is taking a much-needed vacation to Europe and will be back on October 30! In the meantime, she’s sharing a Coffee to Go episode, revisiting some of her favorite Coffee with Yvonne moments—conversations that inspired creativity, sparked bold ideas, and reminded listeners why community matters. Sit back, relax, and enjoy these highlights while she’s away.

What does it mean to create your own lane and thrive? Naki Carey joins ...

Yvonne is taking a much-needed vacation to Europe and will be back on October 30! In the meantime, she’s sharing a Coffee to Go episode, revisiting some of her favorite Coffee with Yvonne moments—conversations that inspired creativity, sparked bold ideas, and reminded listeners why community matters. Sit back, relax, and enjoy these highlights while she’s away.

Cats, Lady Gaga, and body positivity are just some of the words used to...

On this episode of Coffee with Yvonne, Yvonne breaks down bold marketing moves shaking up fashion, beauty, and media. From Ashley Graham’s inclusive JCPenney line to Sincerely Yours’ pop-up frenzy and KevOnStage’s creator-powered media partnership, discover actionable takeaways to innovate and elevate your campaigns.

So grab your coffee and let’s chat.

Episode Chapters 

• 00:00-03:20-Intro