Coffee with Yvonne
Creatives’ favorite podcast. Join Yvonne as she discusses the marketing strategies behind popular social media campaigns and chats with creatives & entrepreneurs who are transforming their industries over coffee. Catch brand-new episodes dropping every Thursday! Don’t miss the visual experience – tune in to the YouTube channel for exclusive video content here: https://www.youtube.com/@CoffeewithYvonne So grab your coffee, and let’s chat
Episodes
In this early‑release episode of Coffee with Yvonne, host Yvonne Pearson breaks down the Marketing Magic behind the cultural takeover of The Devil Wears Prada 2. From Vogue’s editorial world‑building and Starbucks’ character‑inspired global beverage collection, to mass‑retail fashion capsules, beauty brand integrations, beverage partnerships, cinema‑exclusive merch, experiential pop‑ups, and Google’s AI try‑on at the world premiere...
Fashion is more than fabric—it’s identity, confidence, and the courage to step into new opportunities. In this episode, Yvonne sits down with Liz Reinert, Executive Director of Suited for Change, an organization that has supported more than 30,000 women in the Washington, DC region since 1992. Through professional attire, one‑on‑one coaching, and essential skills training, Suited for Change helps women show up fully and pursue econ...
In this episode of Coffee with Yvonne, Yvonne sits down with event strategist and founder of Bailey Reed Events, Tahirah Bailey Reed, to explore how smaller events can still create a big impact. Together, they unpack what creativity really looks like when budgets are tight, guest counts are smaller, and expectations are high.
Tahirah shares how organizations can redefine event success beyond attendance numbers, design meaningful in...
In this episode of Coffee with Yvonne, host Yvonne Pearson explores the latest wave of Marketing Magic shaping culture and influence across entertainment, fashion, and music. She breaks down how Issa Rae is ushering in a new era of creator‑built IP on TikTok, how Zendaya is rewriting the rules of collaboration through her cinematic partnership with On and Spike Jonze, and how Beyoncé’s Lemonade is being reimagined for the next gene...
This week on Coffee with Yvonne, host Yvonne unpacks the Marketing Magic behind the stories redefining how we consume, create, and connect. She dives into the power of nostalgia in streaming, Pinterest’s move toward real‑world commerce, Fenty’s innovation inside WhatsApp, and the cultural impact of Malik Afegbua’s AI‑powered visual storytelling. It’s a sharp look at the trends shaping the future of influence.
So grab your coffee a...
On this episode of Coffee with Yvonne, host Yvonne Pearson sits down with creator and cultural commentator Bobby Foster for a deep dive into Paradise Season 2 and the evolving world of TV marketing in the streaming era. Together, they explore why the show has become a cultural touchpoint, the moments that defined Season 2, and how weekly episode drops fueled real‑time commentary across social platforms.
The conversation unpacks the...
Yvonne is stepping away for a short spring hiatus to rest, reflect, and make space for new creative energy. Until she returns in early April, she’s sharing Coffee to Go episodes from the archive (we have an archive ya’ll!) spotlighting conversations that shaped the show, uplifted creatives, and celebrated the power of community.
Coffee to Go Episode Description:
The Negro Motorist Green Book, created by Victor Hugo Green provided ...
Yvonne is stepping away for a short spring hiatus to rest, reflect, and make space for new creative energy. Until she returns in early April, she’s sharing Coffee to Go episodes from the archive (we have an archive ya’ll!) spotlighting conversations that shaped the show, uplifted creatives, and celebrated the power of community.
Coffee to Go Episode Description:
In this Marketing Magic episode, Yvonne welcomes guest correspondent ...
Yvonne is stepping away for a short spring hiatus to rest, reflect, and make space for new creative energy. Until she returns in early April, she’s sharing Coffee to Go episodes from the archive (we have an archive ya’ll!), spotlighting conversations that shaped the show, uplifted creatives, and celebrated the power of community.
Coffee to Go Episode Description:
It's timmeeeee (holds ear while hitting Mariah note) Yvonne is final...
In this episode of Coffee with Yvonne, Yvonne shares 5 key lessons she’s learned as a content creator — from building authentic community to understanding that followers don’t equal impact. She dives into the strategies, mindset shifts, and personal insights that have helped her grow sustainably while staying true to her voice.
This episode was inspired by Yvonne’s recent trip to LA, where she had the incredible opportunity to atte...
In this episode of Coffee with Yvonne, Yvonne sits down with long-time friend and friend of the pod, professional makeup artist Bianca Perez, to explore the realities of the fashion and beauty industry. They reflect on their early careers in marketing, PR, and beauty, sharing the surprises, lessons, and eye-opening experiences that shaped them. Together, they unpack the Netflix docuseries on America’s Next Top Model, separating the...
This week on Coffee with Yvonne, we’re diving into three powerful stories shaping the future of branding, creativity, and consumer trust.
First, the legal and reputational clash between Shein and Temu reveals what happens when ultra-fast fashion collides with intellectual-property concerns, competitive lawsuits, and shifting consumer expectations around ethics and originality.
Next, we explore the rise of AI-powered storytelling th...
In this episode of Coffee with Yvonne, the conversation explores the cultural strategies reshaping modern marketing. From Ryan Coogler’s evolution from acclaimed director to cultural architect, to Harlem’s Fashion Row and Macy’s redefining retail through purpose-driven pop-ups, to MAC Cosmetics embracing a content-first future with the digital return of MACzine, each story reveals how today’s most impactful brands are leading with ...
In this episode of Coffee with Yvonne, we explore Romeo Bingham’s TikTok jingle that led to a national TV ad, showing how creators can shape brand campaigns in real time. Then, we break down Duolingo’s halftime-inspired strategy, proving that culture, timing, and a little humor can turn language learning into a Super Bowl phenomenon.
Next, we unpack Khaby Lame’s journey from viral star to global business powerhouse, and what it me...
In this episode of Coffee with Yvonne, host Yvonne Pearson engages in a lively conversation with Talia Cadet, a Washington, D.C.-based influencer and content creator. They discuss Talia's journey in content creation, the importance of authenticity, and how her PR background influences her approach.
The conversation also touches on the significance of in-person engagement, the challenges of encouraging reading in a digital age, and ...
In this episode of Coffee With Yvonne, host Yvonne explores the André Leon Talley: Style Is Forever exhibition at the SCAD FASH Museum of Fashion + Film in Atlanta through the lens of Marketing Magic.
The episode examines how the immersive exhibition, from life-sized mannequins in André Leon Talley’s likeness to personal artifacts from his career, transforms legacy into lived experience. It also explores Talley’s cultural impact as...
Yvonne is pressing pause for the winter, curling up with cozy blankets, rewatching every holiday movie in sight, and taking a well-deserved seasonal recharge. In the meantime, she’s sharing a Coffee to Go episode, revisiting some of her favorite Coffee with Yvonne moments—conversations that inspired creativity, sparked bold ideas, and reminded listeners why community matters. Sit back, relax, and enjoy these highlights while she’s ...
Yvonne is pressing pause for the winter, curling up with cozy blankets, rewatching every holiday movie in sight, and taking a well-deserved seasonal recharge. In the meantime, she’s sharing a Coffee to Go episode, revisiting some of her favorite Coffee with Yvonne moments—conversations that inspired creativity, sparked bold ideas, and reminded listeners why community matters. Sit back, relax, and enjoy these highlights while she’s ...
Yvonne is pressing pause for the winter, curling up with cozy blankets, rewatching every holiday movie in sight, and taking a well-deserved seasonal recharge. In the meantime, she’s sharing a Coffee to Go episode, revisiting some of her favorite Coffee with Yvonne moments—conversations that inspired creativity, sparked bold ideas, and reminded listeners why community matters. Sit back, relax, and enjoy these highlights while she’s ...
Yvonne is pressing pause for the winter, curling up with cozy blankets, rewatching every holiday movie in sight, and taking a well-deserved seasonal recharge. In the meantime, she’s sharing a Coffee to Go episode, revisiting some of her favorite Coffee with Yvonne moments—conversations that inspired creativity, sparked bold ideas, and reminded listeners why community matters.
Sit back, relax, and enjoy these highlights while she’s...
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