Danielle Krage interviews Heidi Vanderlee, founder of Positive Jam – a public relations firm specialising in comedy, podcasting, film, live entertainment, and social justice. Heidi has worked in entertainment and PR for more than a decade; in this conversation, she shares insights that will benefit comedy writers and creators.
Chapters:
00:00 Introduction to Heidi Van Der Lee and Positive Jam
03:00 The Importance of Relationship Building in PR
06:08 Common Mistakes in PR
08:53 Timelines and Planning Ahead in PR
12:50 Positive Jam's Focus on Traditional Media
15:23 Including PR in the Creation Process
20:09 The Changing Media Landscape
22:31 Positive Developments in the Media Industry
25:26 Authenticity and Ideals in Creative Work
30:20 Catching Attention and the No Press is Bad Press Concept
33:44 Balancing Attention-Grabbing and Authenticity
35:35 Trusting Your PR Professional
You can find out more about Heidi and Positive Jam here:
https://www.instagram.com/positivejampr
You can find the transcript at:
And Danielle’s socials here:
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