“How do professional copywriters do research?”
“What do I even research for my copy?”
“How much research is enough?”
We get questions everyday about how to do research for copywriting gigs, so this episode of Copy That is! is dedicated to the research process. Some of the things we say are so controversial that we may have attracted the attention of one the world’s best email copywriters…
Tune in to find out:
- The 4 Types of Research You Should Be Doing
- How to Know WHAT to Research
- The Simple Trick to Make Clients Give You Info Worth Using
- How to Make Other People Do Your Customer Research… For Free
- When You SHOULDN’T Do Research
- Embarrassing Research “Hacks” We Actually Use
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