Scaling a New Probiotic Soda brand from Zero to $100mm (Pitch, Please! Ep. 1)

How do you sell a product in a crowded, competitive market? How do you sell a product that... isn't even really enjoyable? More than that, what tools and tactics can you use to quickly scale a new brand to $100 million and beyond? That's what we're talking about today in a new format we're trying called "Pitch, Please." We're going to have copywriters, marketers, entrepreneurs, and strategists come on to share their thought process about how they'd create campaigns for different products in different niches. This way you get a peek inside the methods and secrets used by some of the top copywriters working today.