Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

Are your emails  feeling a little ‘blah’? What if there was a way to take your emails from 'meh' to memorable?

In a world full of AI-written content and crowded inboxes, what makes someone actually want to read your emails? The answer: personality.

In this episode, we’re talking about how to bring more of the secret sauce behind your online business into your email marketing. 

Spoiler alert: It’s YOU. You’re the secret sauce.

In ...

Think your business doesn’t need to use storytelling in your marketing? Think again.

In today’s episode, we’re breaking down four of the biggest lies online business owners believe about using storytelling in their marketing—and why avoiding stories might be the very thing holding you back from more clicks, more connection, and more conversions.

From the brain science behind why stories sell to examples that prove you do have ...

If you’re tired of creating lead magnets that just sit unopened in inboxes, this episode is for you. We’re ditching the dusty PDF and diving into two opt-in ideas that actually get consumed. These high-value lead magnets are designed to help you grow your email list and rapidly improve trust with ideal clients—without adding more to your plate.

You’ll learn:

• Why PDFs aren’t (usually) ideal lead m...

Ever feel like you’re trying your best but not seeing the results you’d like with your email marketing? In this episode, I’m breaking down eight signs that your email marketing isn’t working the way it should—and what you can do about it.

You’ll learn:

• Why low open rates could mean more than just a boring subject line
• The messaging mistake behind dismal click-through ...

Have you ever ghosted your email list… for months (or years)? 🙋‍♀️ You’re not alone—and in this behind-the-scenes update, I’m walking you through exactly what happened when I decided to re-engage an old, ice-cold email list from a neglected Teachers Pay Teachers side business . 

This episode is part two in the Email Revival Project series. I break down:

• The why behind re-engaging this list now
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We've all had those days — the ones where you're drained, uninspired, and the last thing you want to do is send an email. In today's episode,  I'm sharing practical ways to stay consistent with your email marketing when you’re feeling low ideas or are on the verge of business burnout.

You'll walk away with simple low-energy email ideas, strategies to prep for those "blah" days, and a thoughts about how few systems you can set up no...

Are you drowning in data but not sure what to do with it? Monitoring your email metrics is an important part of developing a strategic email plan that helps improve conversion rates. 

But email dashboards, reports, and numbers can leave you feeling overwhelmed (and maybe second-guessing everything). Even worse–some metrics have become increasingly more unreliable. 

What’s an email marketer to do?!?

In today’s episode, you’ll learn ...

If you’ve ever thought, “I don’t know what to write,” or “I don’t want to sound cringey or salesy,” this episode is for you! 

We’ll walk you through an email prompt that ANY online business owner can use to craft a story-driven email that connects, builds trust, and leads to sales—without the awkward salesy ick factor.

You’ll learn how to:

• Use a simple story about a mistake to create empathy and tr...

Not growing your email list like you hoped? What if I told you there may be a way to grow your email list without running ads or offering a new lead magnet. You might be missing leads without even realizing it! 

In today’s episode I’m sharing four often-overlooked places where online business owners lose potential subscribers. We’re talking about missed tech connections, forgotten opt-ins, and one simple strategy to turn buyers int...

​Are you looking to boost your sales without relying on social media? What if I told you that there’s a way you can potentially double your sales by using the email marketing you already have in place?

In this episode, you’ll learn:

• How to double your email open rates
• Techniques to increase click-through rates
• Strategies for growing y...

Did you know that it can cost 5 to 25 times more to gain a new client than retain a current one? That’s why it’s important to build brand loyalty–to establish repeat clients who will be your biggest superfans.

In this episode, we’re digging into Mailchimp's Science of Loyalty report and uncovering how customer loyalty is deeply rooted in brain chemistry and emotional connections rather than just rational decisions.​ You might be su...

Planning a product launch or big promo? Before you send a single email, there are two foundational elements you must have in place to ensure your copy actually converts. Otherwise, you risk pouring time and energy into something that flops.

In this episode, we’ll cover:

• The two non-negotiable elements of a profitable launch or product promo
• How market research shapes ...

The Hawaiians have a great marketing secret…and it’s not the beaches or the beautiful weather. It’s the Polynesian tradition of "talking story"—a practice of sharing narratives to build community and connection. The power of storytelling is a tool every online business owner can use, particularly in fostering relationships and loyalty with ideal clients. 

Today, you'll hear an excerpt from my interview with Gillian Perkins on her p...

Are you struggling with low open rates and unsure what to do better?

In this episode of Copy That Converts, I’m chatting with Gillian Perkins for an interview on her podcast, Work Less Earn More. In it, I share a real-life example of a client whose email open rates soared from a dismal 12% to an impressive 50% and the steps we took to get there.

We’ll dig into the strategies implemented, emphasizing the importance of understanding ...

Your welcome sequence is one of the most powerful tools in email marketing. It nurtures new subscribers, builds trust, and leads to more sales. 

But what if your welcome sequence didn’t stop after just a few emails? 

Instead of a short introduction, an Endless Welcome Sequence (also known as a Forever Funnel) keeps nurturing your audience for weeks—or even months—ensuring every new subscriber gets your best content while keeping th...

If you’ve ever ghosted your email list (whether intentionally or not), you’re not alone! In this episode, I’m sharing a big surprise I discovered while reviving my neglected email list for an online side business that I own—and a surprising decision I made as a result.

If you haven’t listened to Episode 82 yet, go back to hear all the things not to do when starting email marketing. But this week, I’m updating you on my progress: th...

You may have heard some people say email marketing is dying—but let’s be real, it’s not going anywhere. With all the chaos happening on social media platforms, email marketing is still one of the most reliable and highest-converting marketing strategies for online business owners.

That said, there are some things that make people absolutely crazy about email marketing. And if you want to keep subscribers engaged (and not hitting th...

Want to go behind the scenes and watch me build an email list from scratch? That’s exactly what we’re diving into in this new series! I’ll share every win, mistake, and lesson learned while building an email list for a side business (not my copywriting business).

In this episode, I’ll reveal:

• Why I’m rekindling my passion for Teachers Pay Teachers as a hobby business
• Ho...

Are you struggling to choose the right email service provider for your online business? Whether you're just starting your email list or considering switching platforms, this episode has you covered!

With so many options available—like Kit (formerly ConvertKit), Mailchimp, Flodesk, ActiveCampaign, MailerLite, and more—it can feel overwhelming.

But don’t worry! We’re diving into the pros and cons of the top providers and helping you...