Create Your Way
Join freelance artist and creative business owner Laura Jones (and other creative guests) every Monday at 08:00AM CET to create YOUR life that feels good!
Episodes
Megan Roy is an illustrator, author, and surface designer based in Los Angeles. She's known for her clever concepts and use of texture to bring energy, excitement, and a little bit of grit to everything she touches. Her published works include the upcoming children's book Can You Do This? and The Endless Art Challenge Deck: a never-ending inspiration generator and creativity booster for artists of all skill levels. Her work can be ...
In this episode, we dive deep into the world of YouTube content creation with lifestyle content creator, Lauren Norris. From viral videos to brand partnerships, Lauren shares invaluable insights and practical tips for aspiring content creators looking to turn their passion into a thriving business. Join us as we debunk common myths, discuss the realities of monetization, and empower you to pursue your creative dreams on YouTube.
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In this episode as we delve into the world of messaging, clarity and brand personality with Ellie Kime, a copywriter who helps creative business owners feel confident talking about what they love to do. Discover how to infuse your business with authenticity and personality while navigating the intricacies of brand identity and creative business life.
In this episode, we discuss:
- Uncovering the ess...
Join me for a lively conversation with Alice Loveday, Creative Director of Loveday Social, as we dive into the world of video content creation for creative businesses. Discover how to infuse personality and brand values into your marketing content to make it enjoyable and engaging. From leveraging Instagram stories for authentic behind-the-scenes moments to exploring the magic of stop motion animation, this episode is packed with p...
This week I'm diving into the episode archives and pulling out one of my favourite chats on the podcast yet, where I got the opportunity to interview the author of More Sales Please, Sara Dalrymple!
Learn how to make sales feel less intimidating and more enjoyable, and discover practical tips for promoting yourself and your creative business with confidence.
About Sara
Sara has 20 years of sales and marketing experience and has h...
Welcome to the summer season finale! In this episode, I dive into the concept of passive and semi-passive revenue and explore how small and creative business owners can develop these additional revenue streams to boost their income.
what we'll cover:
- What is Passive and Semi-Passive Revenue? I break down and define what passive revenue is, sharing examples of streams I've developed in my own creativ...
In this episode, I chat with creative consultant Rachel Waring about how you can become the Art Director of your own brand as a small or creative business owner. Rachel works with small business owners to find the perfect balance of creativity and strategy in their brands, and today, she shares tips on shifting your mindset to look at the bigger picture and take aligned actions toward your creative business goals.
What we cover:
In this episode, I'm sharing my favourite summer books and beach reads that are perfect for creative business owners. These books are all about helping you step back, relax, and do some big-picture planning for your business while enjoying your summer break; so that you can use the slower summer months to help you plan, strategize, and get clarity ahead of the busy sales season!
Links from this episode
In this episode, I chat with the amazing Aiza Cheung of Studio Coya and we dive into all things branding and brand identity. We debunk some common misconceptions about branding and talk about the role of a brand strategist in building or revamping a brand identity. Aiza also shares some of the most common mistakes she sees people making with their brand visuals and how you can avoid them.
what we cover:- Read more
Paywalled content is an excellent way for creatives to monetize their work, ensuring they are fairly compensated while continuing to provide value to their audience. In this episode I break down various platforms that creatives can use to host their paywalled content, including Patreon, Substack, YouTube, Instagram paid subscriptions, and Squarespace and how to know when it’s the right time to launch your own subscription community...
I sit down with social media and small biz expert Laura Jane Barnes (@heyitslaurajane on Instagram) to tackle the many myths and misconceptions about the Instagram algorithm that have been circulating within the creative community.
Laura clarifies the true purpose of the Instagram algorithm, how it actually works, and offers practical tips on how creative business owners can use this understanding to their advantage. We also explor...
Want to know the one action to dramatically boost your Instagram engagement?
In this episode, we dive into the crucial topic of Instagram engagement and uncover the one action you might be overlooking that could dramatically boost your engagement and reach.
I’ll share my personal experience of how following this simple strategy significantly boosted my engagement rate and why it can work for you too. By the end of the episode, yo...
If you're a creative business owner or an artist considering publishing your own book, this episode is for you! We'll break down what Amazon KDP is, how it works, and the types of books you can publish. You'll learn why many creatives are choosing KDP over traditional publishing, including the benefits of complete creative control, flexible timelines, and higher royalty rates.
We'll also explore how self-publishing on Amazon KDP ca...
In this episode of "Create Your Way," we dive into the world of email newsletters and the importance of building an email list for creative business owners. Discover the numerous benefits of nurturing your audience through targeted email marketing and how owning your email list gives you direct access to your followers without relying on social media algorithms. Plus, don't miss out on the exclusive offer for Flodesk, the email cli...
Feeling creatively blocked or burned out as a creative business owner? In this episode, I share some practical steps to plan a creative reset at the end of the month to reboot your creativity. Whether you’re facing burnout or simply need a boost of inspiration, this episode offers actionable tips to help you overcome creative blocks and refresh your creative energy ahead of a new month!
Links from this episode
In this solo episode, I dive into the potential of Chat GPT for creative business owners. I share four ways I use this AI tool to streamline my workflow and enhance my business, from content planning and copy editing to crafting compelling sales messages and optimising SEO. I'll also share my personal tips and tricks for getting the best responses from Chat GPT. Whether you're new to AI or looking to refine your approach, this epis...
In this episode, we dive deep into the world of YouTube content creation with lifestyle content creator, Lauren Norris. From viral videos to brand partnerships, Lauren shares invaluable insights and practical tips for aspiring content creators looking to turn their passion into a thriving business. Join us as we debunk common myths, discuss the realities of monetization, and empower you to pursue your creative dreams on YouTube.
...
Join me for a lively conversation with Alice Loveday, Creative Director of Loveday Social, as we dive into the world of video content creation for creative businesses. Discover how to infuse personality and brand values into your marketing content to make it enjoyable and engaging. From leveraging Instagram stories for authentic behind-the-scenes moments to exploring the magic of stop motion animation, this episode is packed with p...
In this episode, mindset and manifestation coach Chloe Slade shares practical insights on how to bridge the gap between where you are now and where you want to be. She emphasises the importance of aligning thoughts, feelings, actions, and beliefs to manifest desired outcomes, debunking misconceptions about manifestation along the way.
In this episode, we discuss:
- Understanding the manifestation ga...
In this episode as we delve into the world of messaging clarity and brand personality with Ellie Kime, a copywriter who helps creative business owners feel confident talking about what they love to do. Discover how to infuse your business with authenticity and personality while navigating the intricacies of brand identity and creative business life.
In this episode, we discuss:
- Uncovering the esse...
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