How To Captivate Your Audience - Ollie Whitfield - Creating The Greatest Show - Episode # 048

Today we have an extraordinary guest! He's a seasoned podcaster, thought leader, speaker, and Marketing Team Lead at VanillaSoft. Meet Ollie Whitfield, the Co-Host of The 0 to 5 Million Podcast. Ollie explores his podcast production journey and shares numerous strategies for captivating your audience. He also reveals the techniques he and his team employ to maintain a lively and enjoyable podcasting experience.

Takeaways:

• By not strictly adhering to scripted questions and rules, you can deliver a refreshing and engaging experience for your audience because you are embracing creative freedom and defying conventional formats.
• Prioritize quality over quantity in your podcast. This allows greater room for creativity and spontaneity. 
• As a podcast host, embrace personal taste and continuous learning. This makes your content more engaging and meaningful by encouraging exploration and sparking in-depth discussions.
• Utilize the 3 Why’s Test to assess the depth and relevance of potential topics by asking yourself why you should discuss it three times. If you can come up with 3 distinct answers, then you just found your next podcast topic! For example, questions could include, “Why does it benefit me”, “Why does my audience care”, or “Why should you do it.” The key is to find a balance where the content remains relevant and valuable to your target audience.
• In contrast to in-person speaking, podcasting relies solely on the tone, pace, and pitch of the host's voice to convey excitement and engage the audience. Adjusting these elements can effectively capture listeners' attention and make the content more captivating.
• ​​Focus on maximizing the repurposing of your content and expanding the audience reach to attract new viewers.
• Being well-prepared enhances your ability to maintain energy and keep the podcast engaging for an extended period. Alternating co-hosts can also keep the podcast interesting, and this low-pressure format allows for flexibility.

Quote of the Show:

• “If you know everything, what's the point? And if you're not learning something, you are not going to ask good questions.” - Ollie Whitfield

Links:

• Twitter: https://twitter.com/OllieWhitfield_ 
• LinkedIn: https://www.linkedin.com/in/olliewhitfield 
• The 0 To 5 Million Podcast: https://tinyurl.com/mrx6f2av 
• VanillaSoft (Website): https://vanillasoft.com 
• Colin and Samir (YouTube Channel): https://www.youtube.com/@ColinandSamir 

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc 
• Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
• Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf 
• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
• Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789 
• YouTube: https://youtu.be/qPnuhg84eVM 

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/