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February 14, 2025 • 54 mins

In this week's episode discover the 2025 lead magnet blueprint that will attract ideal clients, start building connections and relationships with them, and turn them into paying customers sooner rather than later.

👉 CLICK HERE to access the "Create an Irresistible Lead Magnet" Secret Podcast training. 

In today's episode, we dive into the big difference between one-to-one trust building and selling vs. building know like and trust with strangers.

This week's action-packed episode:

âś… Why cold lead generation is not only failing but getting worse

âś… Where innocent lead magnets go wrong and how to fix them

âś… Digital selling vs. one-to-one sales, why they are different, and how to succeed

âś… The real cost of cold lead generation and marketing math

âś… Action questions to ensure your lead magnet and marketing are delivering ROI

This week's episode encourages you to take a hard look at your lead magnet strategy and whether or not it is setting a foundation for long-term relationship building and building genuine connections.  Is your current plan creating room for your business to scale and grow?  If not, tune into this week's episode and ask the hard questions you may be putting off before spending more time, money, and energy on something that just isn't working.

If you know your lead magnet isn't up to par - fear not, I've created a free training and guide to help you create a truly irresistible lead magnet.  The best part, you can get access to it lickety split and start listening now. 

👉 CLICK HERE to get instant access to the "Create an Irresistible Lead Magnet" Secret Podcast training and discover how to attract high-quality leads who actually want to buy from you.

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