#48 Stop reinventing the wheel: Why you only need ONE CX Story

Are you constantly tweaking your CX message for different audiences? Do leaders, employees and stakeholders hear different versions of what CX means in your organization? If so, you might be diluting your impact instead of strengthening it.

In this episode of CX Leadership Talks, your host Nienke Bloem CCXP shares why the best CX leaders don’t change their story every time, but instead have ONE clear, repeatable CX story that aligns teams, secures leadership buy-in, and drives action.

What you’ll learn in this episode:

• The #1 mistake CX leaders make with their messaging.
• Why having multiple CX stories creates confusion and weakens impact.
• The four essential elements of a strong, repeatable CX story.
• How to adapt your story for different audiences without changing the core message.
• How to get your entire team to reinforce the same story for a true CX ripple effect.

Episode challenge: Take a look at the last few CX presentations or messages you’ve shared. Are they consistent? Does your team use the same key message when talking about CX? If not, it’s time to create and align around ONE CX story!

Join the CX Story webinars on March 25 & 26! Want hands-on guidance to craft your ONE powerful CX story? Register now for my upcoming CX Story Webinars and learn how to make your CX message stick and spread across your organization.

Time stamped overview

00:00 Consistent messaging is key

03:19 One CX Story, One Strategy

08:53 Consistency in CX Storytelling

11:53 Neglecting Customer Service issues

13:39 Urgent CX Storytelling strategy

17:31 Fixing frictions with three pillars

20:39 Tailored call to action strategies

24:05 Effective call to action strategies

26:50 Crafting a powerful CX Story

 

About Nienke:  Nienke Bloem is often called the Customer Experience speaker in the blue dress.  

She's a global CX thought leader, educator and a global keynote speaker who inspires audiences with best practices and proven methodologies. She leads a speaking practice, a CX game company and a training business; she breathes Customer Experiences and is author of two CX books. 

Her two-day Customer Experience Masterclass is known as the best program to prepare for your CCXP and she is the go-to person for CX leaders who want to advance their leadership and bring direct results from their Customer Experience transformation programs. Since 2020, she hosts a CX Leadership Masterminds program and helps leaders spice up their leadership and deliver an engaging CX Story including a solid CX Strategy. Besides, she is a modern-day pilgrim and found the parallel with leading customer centric transformations.  

With her over 20 years of corporate experience, she speaks the business language. Her keynotes and education programs in Customer Experience are inspiring and hands-on. She is one of the few Recognized Training Partners of the CXPA and it is her mission to Make Customer Experience Work and help you deliver business results. Subscribe to her weekly CX Greetz to stay tuned.