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October 20, 2025 • 25 mins

Welcome to a brand new episode of CX Leadership Talks! 

What if CX leadership was more about heart than KPIs? In this fresh, feel-good episode, your host Nienke Bloem CCXP explores what happens when we swap frameworks and dashboards for belief, curiosity and connection, inspired by none other than Ted Lasso. 

From her sunny spot in the south of France, Nienke shares how a cheerful TV coach can teach us five timeless lessons about leadership, culture and courage. Because let’s be honest, too many CX leaders focus on metrics when what really moves people is meaning. 

In this episode of CX Leadership Talks, Nienke breaks down five Ted Lasso leadership lessons that every CX leader can use to bring more heart into their work: 

  1. Be a goldfish, let go faster and lead lighter. 
  2. Believe in your team, courage grows from trust.
  3. Be curious, not judgmental, curiosity opens doors.
  4. Find your biscuits, build connection through consistency and care.
  5. Laugh at yourself, authenticity beats perfection every time. 

This episode is about leading with heart, humour and humanity. Nienke invites you to bring a little more Lasso energy into your CX leadership, to believe before you measure, to connect before you control, and to make customer experience work with joy. 

🎧 Listen now and discover which of the five Ted Lasso lessons will spice up your leadership next. 

 

Timestamped overview: 

00:00 Ted Lasso leadership insights  05:42 Customer Experience lessons from Ted  08:13 Be a goldfish  11:34 Believe in your team  14:30 Be curious, not judgmental  18:05 Building loyalty through gestures  20:54 Learn from mistakes  23:39 Building Customer-Centric leadership 

 

About Nienke:   

Nienke Bloem is often called the Customer Experience speaker in the blue dress.    

She's a global CX thought leader, educator and a global keynote speaker who inspires audiences with best practices and proven methodologies. She leads a speaking practice, a CX game company and a training business; she breathes Customer Experiences and is author of two CX books.   

Her two-day Customer Experience Masterclass is known as the best program to prepare for your CCXP and she is the go-to person for CX leaders who want to advance their leadership and bring direct results from their Customer Experience transformation programs. Since 2020, she hosts a CX Leadership Masterminds program and helps leaders spice up their leadership and deliver an engaging CX Story including a solid CX Strategy. Besides, she is a modern-day pilgrim and found the parallel with leading customer centric transformations.    

With her over 20 years of corporate experience, she speaks the business language. Her keynotes and education programs in Customer Experience are inspiring and hands-on. She is one of the few Recognized Training Partners of the CXPA and it is her mission to Make Customer Experience Work and help you deliver business results. Subscribe to her weekly CX Greetz to s

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