May 24, 2024 • 22 mins
This discussion highlights the benefits of collaboration, particularly how linking with industry counterparts can enhance your website's authority on Google. Dave offers practical SEO tips, such as strategically using H1 and H2 tags to create content that ranks well. He also discusses the use of AI tools like Jasper for generating high-quality content. Additionally, Dave provides tricks for improving local search presence through geotagged photos and driving directions, and emphasizes the importance of targeting high-intent transactional keywords like "emergency dentist near me."
Key Takeaways:
- Quality content and relevant backlinks are crucial for modern SEO success.
- Collaboration with industry peers can significantly boost your Google rankings.
- Incorporating 'people ask' questions into your website content can improve your authority and relevance.
- Regular updates and geotagging photos enhance your local search presence.
- Utilizing AI tools judiciously can streamline content creation and maintain its human touch.
Resources Mentioned: www.rootuon.com
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
So with this, I'll let you go ahead and explain who you are and about collaboration
(00:05):
and your business and everything about David.
All right. Well, it's nice to be here, Cindy.
I am Dave Kaminski.
I sort of own two co, well, I own several companies, but,
I own Collaborate Pros, which is a marketing company, and we specialize in getting
people's websites to show up for search terms that really bring in the right business.
we expanded to a, a, a vertical brand called Transactional Dental.
(00:30):
and the reason we call it that is because when you're attracting searches to your
website, you want them to be transactional, where somebody's
ready to spend money, those are the most,
highly coveted, and they're the best customers. Right?
So, yeah, that's a little bit about me. I like that because that's why you want them
there. So I like, I like those words, transaction, transactional, and collaborate.
So that's, those are two important things. And, and tell me about, so it's transactional
(00:52):
dental. Do you work,
only with dental professionals or is that your main focus, or is that one side of
it?
Yeah, that's, that's one vertical within it. But we do work with HVAC companies.
We work with a lot of roofers.
a lot of home services, but also,
some products.
so the collaborate part of it, the reason our business is named Collaborate is because
I realized several years ago
(01:14):
when you connect your website or you collaborate with other people in your same industry,
Google gives you a lot of love.
and let's say for instance, we have a, we have a dentist that we work with up in,
where are they? They're in Seattle, Washington area. And,
within their website, you know, we put some content on there, but we also,
within their website, we mention another dentist that we work with. And then that
(01:34):
dentist mentions other dentists. So when you collaborate per se, and you,
put a link on your website to somebody else in your same industry
that builds authority and Google loves it. So back in the day, five, 10 years ago,
it was all about how many backlinks you could get to your website. And it's like,
it's like so confusing and so boring and, and it was spam. Like now Google values
(01:58):
content and how your content's done on your website. So if you wanna show up for
a simple search term or any search term, that'd be,
let's say dentists near me, but you don't have that term on your website. Dentists
near me. If somebody's gonna search for a dentist near me, you're not gonna show
up, show up. So the little bit of a trick is to put some content on your website
and title it dentist near me,
(02:19):
and then surround yourself with other people in the same industry. And it's kind
of crazy. It works a little bit like magic.
Okay. So magic. So, 'cause it kind of connects the dots.
Yeah. And so con collaborating with people, does that mean like just putting their
logo on your website or mention them or doing blogs and content or all kinds of different
ways that you do that?
Yeah, so like, let's an example.
(02:41):
you know, you are,
yeah, let's say you are a roofer. Like we have a lot of roofers that we work with.
and you're a roofer in Austin, Texas, and you really want people to search, you know,
roofer Austin or Austin Roofing Company. And you want your website to show up for
that. So the first step you would do is you would do a blog post and you would title
it
Austin Roofing Company, whatever the search term you actually wanna show up for.
(03:03):
And then
and the beauty about a blog post is Google sees blogs as breaking news. So you could
build a page that's talking about a roofing company in Austin, but it's kind of boring
to Google and it's stagnant. So when you build a blog post, it's breaking news. Now
the collaboration part comes here. So when you're doing your blog posts in Austin,
you're talking about your, your city and this and that.
(03:25):
what you wanna do is you do wanna have a link within that blog that talks about the
city of Austin, whether it be the Wikipedia page or put a YouTube video that talks
about Austin, Texas. So now you're, you're being congruent with the city. You can
even embed like a Google map talking about Austin.
but if you want that, like once you do that blog post, it's probably gonna show up
on page two. It's not really gonna be page one or top of page one right away, unless
(03:49):
you have a really powerful website. So now you're on page two. Now what you do is
you call up all your other buddies who are in the roofing industry, and now you start
collaborating,
say, Hey, I've got this awesome blog post I did. Can you put some content on your
website and link it to my Austin blog post that I did? So now you are collaborating,
you're connecting your roofing company to another roofing company. And Google's like,
(04:13):
wow, this roofer's amazing.
and that roofer, but they're all talking about this Austin company. We better move
this up 'cause it's more important. So that's how you get the blog post to move up.
So same thing with dentists, right? But the collaboration where it stops is if you're
a dentist in Seattle and you put a link to a roofer in Austin, Google's like, what
(04:34):
are you doing? Right? So, so that's where the collaboration comes in. Does that make
sense? That does make sense. Yeah. And so can you, can you take
the company and the blog or a piece of the blog or quoting the blog? Yeah, so when
you mention the company, you wanna do your own blog on your website, different content.
Okay. So you do an own blog and your blog could just be talking simply best roofing
company. It's kind of vague. You don't talk about Austin because you're probably
(04:56):
like his buddy. Maybe they're in Phoenix, Arizona, right? So you're not gonna say,
Hey, the best Austin roofing company 'cause you're in Phoenix. It's like,
Yeah. So you just talk, you talk general about, it could be residential roofing,
commercial roofing, whatever. And within there you'll hyperlink like a search term
like,
roofing company or local roofing company, and you'll hyperlink that to your buddy's
(05:18):
blog post that they were just talking about being a roofer in Austin.
Yeah. Okay. Great. That's good advice. And then what about, you mentioned AI and
Google and using, I know I notice AI is on everything and I, and I love it. I'm trying
not to fear it. I it's, it's awesome makes your guys how, how stupid I am now. But
does Google notice that things are ai or how much AI can you use and how much of
(05:39):
your own words
do you need to use? Or does that, how is that? Yeah, so there's different, yeah,
that's a great question. There's different degrees of ai, at least in my opinion.
So we started using ai,
I don't know if, have you heard of the tool?
Jasper, that's what I use. I love Jasper. Jasper. We love Jasper. It used be called
Jarvis, but you know, Disney owns a movie called Iron Man and they got sued. Oh,
(05:59):
okay. They threatened to sue, so they changed the name to Jasper. Little backstory.
But I love, I love it. Our team uses it all the time and we've been using it for
almost three years now.
I actually got really lucky. I signed up for the unlimited version when it first
came out
and
I have a whole team in the Philippines
using it. And they're like, we're shutting you down. I'm like, unlimited. They're
like, oh yeah, you're right. We're shutting you down like unlimited. So now that
(06:21):
chat, yeah, now that chat GPT came out, they're not threatening to shut me down anymore.
I think they're just happy I'm paying 'em. So,
I love it.
chat, GPT
sometimes is really good and sometimes you don't get that creative articles. So,
and then does Google recognize it? So I've taken 'em and I've put 'em into AI recognition
tools
and
it doesn't seem like, I mean, from the scores they spit back, I don't think they
(06:44):
know. But that's why, like what we do internally is we change the headings around.
We write a little bit something else, like some feelings like, hey, if you're feeling
like, 'cause when you put feelings into a, a blog post or some content, like the
AI doesn't really do that, right? Right. So,
I try to, we try to add some emotions and a little bit of feeling into it. Okay.
(07:06):
but you know, we've been doing it for two and a half, three years and, you know,
been wildly successful. So I think the propaganda behind Google being against AI
is that Google
really can't figure it out and they're really not against it. Okay. Yeah. And because
really you could go Jasper or chat GP or any of these other ones Yeah. And they're
(07:28):
kind of like the new Google, like you can ask them Yeah.
Question. They'll search everything hopefully. Yeah. Here's another tip for your
audience. So if you were to ask a question like, how much should dental implants
cost, right? Like, people ask questions. So if you see on Google and you search something
like that, and it says people asked.
So a really powerful tip is to put those people asked questions on your homepage
(07:49):
of your website
the homepage has the most power of your website. So when you have those people ask
questions, you're educating your customers and you're providing value. And Google
loves that. Google absolutely loves that. So when you put those people ask questions
on the homepage of your website,
it's relevant content. 'cause Google's telling you right there, people ask these
questions.
(08:09):
so that's another little trick that really helps give your website authority.
What do you mean by people ask? So you look up those questions and you answer those
questions? Or do you put Yeah, if you, yeah. If you were to type into Google right
now, how much are dental implants?
And you scroll down just a little bit, two or three lines down, there'll be a little
box and it says, people ask and it'll have different variations of the question you
(08:31):
just asked.
more questions populate, you click on it. So there's a whole bunch of questions there,
and you can pick questions that kind of apply to your business and put 'em on there.
Just like a roof, like a roofing company. Okay, how long does a roof last? How much
does a metal roof cost? Okay. I know I do see those like type in a question and there's
people asking questions like mine and some things I'm like, oh, maybe I should ask
that question. Yep. And it's okay. And it's, and Google's algorithm used to be a
(08:54):
popularity contest of how many links and, and people had to their website, but their,
their algorithm switched about a year ago to
more answering questions. And they use Quora, like the Quora Answer machine.
Google literally kind of figures out what people are asking related to the topic
and they value that far more than,
(09:15):
backlinks. So yeah. And that makes me actually feel better about Google wanting to
have a quality content and helping people find answers. Right. It's great. So, but
people don't realize it's easier today than it's ever been to get your website to
show up for search. Search. Okay. You think it would be harder because there's more?
No, it's easier. Okay. Because it's just content. It's doing content. Yeah. Okay.
(09:36):
Great.
And so,
tell me more about your transactional. So you have different,
explain that a little bit more. The transactional dental side of it. Okay, so transactional
dental,
we do also work with,
Google ads.
and we're really good at Google ads because
if you're paying for Google ads for your website and you wanna show up for emergency
dentist or emergency dentist near me, that's a search term that's actually searched
(09:59):
about 70,000 times a month. And those are great transactional customers.
Like, my mouth is killing me, man, like, and it's Saturday or whatever, like, I need
a dentist. So people search that search term.
and if you don't have emergency dentist on your website, the content in a right way,
you're gonna pay a higher cost per click. So let's say you're gonna pay $30 for the
(10:23):
click. Well, if you have the content on your website the proper way, you're only
gonna pay $20 a click. So you're gonna pay a lower cost. So what you wanna do is
you want to get congruent content on your website with the ad words you're paying
for. Okay. So the other nice thing about emergency dentists near me is we have a,
a keyword tool.
(10:43):
I said it's searched over 70,000 times a month, but the keyword difficulty like a
hundred is the highest. It's only like a 24. So most people can put that content
on their website, even dentists, even in big cities.
you can show up for emergency dentists near me pretty easily. It sounds hard, but
it's not.
Okay. So with that, so you're on your, let's say your first page of your website.
(11:06):
If you want to be emergency dentist, you want transactional customers. They're looking
for that, you know, they're looking for somebody to do a transaction with.
So right on your front page, you wanna put,
we are an emergency dentist or how do you, how do you word that? Or do you say, are
you looking for an emergency dentist or just any way you can get that in. Yeah, that's
great.
Awesome question. Well, the first part is you don't need to brand your whole website
(11:29):
over emergency dentist. Google loves brands. So if your brand is Alpha Dental,
just your website's Alpha Dental, now you wanna have up in your search menus up on
top. You wanna have the services you provide, and emergency dentists should be one
of your services.
So the way you code your website to show up for that search term,
(11:50):
that link up there, doesn't it, it counts a little bit, but not entirely. The biggest
bang for your buck you're gonna get on your homepage is a hyperlink that says Emergency
dentist near me. Exactly. The way people search it.
Now, down further on the page, you put a, people ask question and you ask a question
like,
(12:10):
are emergency dentists expensive? Something along the terms of emergency dentist?
And you give a nice little article, couple couple paragraphs, and then you say, if
you need an emergency dentist near me
your blog post that's talking about emergency dentists near me.
that just absolutely lights it on fire. You're probably gonna end up on page two,
possibly page one,
(12:31):
pretty fast.
Okay. Yeah, that's great advice. Thank you. But I heard that if you use the word
too many times, like if
you put
Yeah, try to put that in everywhere, that Google might kick you out or not like that.
Is that true or how does that Yeah, so it's just that it's over
is what they call it. Okay. Yeah. You don't need to say, oh, so I was on a,
it's funny, we have a customer who's a roofer in Austin
and
it's funny 'cause
(12:51):
I'm not gonna give his URL, but I think his URL has the word Austin, Texas in it.
But his hometown is Georgetown, which is just north of Austin. And every page
Georgetown roofer, best Residential Roofing in Georgetown, Georgetown this,
Georgetown that. And we had to just like, man, just get all of that Georgetown stuff
off of there. Like Google gets it, like you don't need to. Oh, okay.
(13:11):
So yeah, like almost like too desperate. Yeah. It was way desperate. We're like,
oh my gosh. And we pulled that off and then all of a sudden he started showing up
in other cities. He was wondering why he couldn't show up in Austin. 'cause every
piece of his content said Georgetown like 10 times. So you're right. Oh, okay. Just
really just once or twice,
is plenty.
Okay. Yeah. Okay. That, that makes sense. That explains it better because I have
(13:33):
read articles before where it is kind of obvious and you're like,
okay, I got that. Like, gimme some, gimme some meat. So you wanna get, I always say
like, here's an analogy, Google is the hot girl. Right. The hot chick in the room.
Like, you don't wanna be
I love you. Yeah. You wanna ignore her a little bit and she'll wonder Yeah.
Why you're ignoring her, right? Yeah. It's just like, you just wanna be like, Hey,
this is my brand. All I'm concerned with is my brand and yeah. We do these services.
(13:57):
Yeah. Then Google somehow attracted to you a little bit more.
that is a good way to put it, because you don't wanna look like a desperate dentist
either. Yeah. Right. 'cause if you're
doesn't, yeah. The hot chick definitely doesn't wanna date the desperate guy. Like
not that guy. Yeah. And you can be desperate, but you gotta play a little. Yeah.
I love that. Little hard to get or little foreplay, whatever get him learn on in.
Yeah. Absolutely. Then how come little, little trickery no. Yep. In the game of advertisement.
(14:22):
Yep. And so,
what's, what, what's some other stuff you can,
other tips and advice you can give to give to our audience?
Yeah, so,
Google Maps we're really good at, at getting Google Maps to show up. Oh.
yeah, Google Maps are huge. 'cause a lot of phone calls come from their people. See
your reviews right off the top if you're in the top three.
to, so there are,
specific calculated methods to get your Google maps to show up for certain search
(14:44):
terms.
like I was saying, like, you know, roofer Austin,
like if you wanna show up for that search term,
there's ways to get your map integrated with your website. So your website has to
have that search term on it and you have to put it in different tags. So there's
H one tags, there's H two tags. It's a little confusing.
but
the services that you want your map to show up for should have an H two tag.
(15:06):
So H one would be like roofing company. That's my main topic, my main keyword. And
underneath the article of Roofing company, an H two tag would say Roofing company
near me. Right. Another H two would say residential roofing company. Another H two
tag would say Roofing company in Austin, Texas. So you're, you're laying them out
(15:27):
as subtitles of the main title.
okay, so headline. Okay, you kinda lost me. So like headline and then headline two,
is that what you mean by H two? Yep.
Headline. So the big headline would be like for dentist it'd be dentist, right? But
dentist is so broad. So then you would say emergency dentist would be your H two.
And then you talk about emergency dental services. Okay. Or like implant dentist
(15:47):
and what kind of implants or, yep. Okay. Yep. And then you would do,
dental implants would be another H two. So if you want your Google map to show up
for dental implants, you need an H two with underneath of the dentist term. Okay.
Okay. So another thing about Google Maps is they measure,
how many times people ask for driving directions and photos. You wanna put a lot
(16:08):
of photos on your Google Maps. Now photos are geotagged. So you ever noticed on your
phone, when you take a picture, you can see on the map where all the pictures were
taken. Well, when you do a blog post and you're talking about Austin, Texas, the
picture you put in that blog post better be Geotagged in Austin, Texas. Oh, right.
So if we're attacking Austin, Texas, the photo was taken there, I it should be a
(16:31):
photo taken in Phoenix or Orlando or anywhere else. Right? It should be right there.
So you wanna give all these signals to Google? Well, your Google Maps is kind of
the same. You wanna put a lot of photos in there that are geotagged where you want
people searching for you. So if my, my office is located right where I'm at, but
my ideal customer is five miles that way,
(16:51):
well, I wanna geotag a whole bunch of photos five miles that way so that when people
are searching there, Google's algorithm says, wow,
he's, he does work here all the time, so we're gonna show his Google business listing.
That's kind of a nice little trip.
Okay. Where do you put the Google? I'm kind of confused about the Google Maps. I
mean I, where do you put that on your website? Do you put an actual map on your website
(17:12):
or what is that? So yeah,
you can put those on your website and
your Google business listing. Okay.
so you'll upload 'em to your Google business profile. You can do that from your phone.
Like a lot of people ask,
well, do I have to take the picture right there and upload it?
I always say take pictures all the time. Then when you're sitting on the couch kind
of bored, you know it's downtime, then just upload 'em all to your Google business
(17:33):
profile.
Okay. That's what I do. I take pictures of everything. You never know when you need
it or you know, I have all these ideas in my head and someday I'm gonna sit down
and put 'em all together,
say, map them all. I always say, man, life is not long enough. I got so many ideas.
I don't know how all in. So we'll see. I do And
They're all good at time. I think they're all good. Yeah. The one time I,
That's a bad idea. I'm like, that's a good business idea. Like, I have like a million
businesses in my head.
So when I,
(17:54):
yeah, when usually when I fly, I'll do that before take off. I try. I don't get internet
service. I just, because I don't, it's like the time where you don't, you can't get
it. I used to not be able to get it. Now you can get it, but then you go through
and organize all my pictures and things like that because you can do that without
having any service and be, you know, before you take off. You don't have to worry
about it.
So I put everything into little files and then I can upload it. That makes sense.
Yeah. Yeah. I knew I heard of a guy, I didn't know the guy, but I know a guy who
(18:17):
knew the guy who was writing a book and he could not, like everything in the world
was distracting him. So he would book flights just, and he'd hop on a flight one
side of the country to
the other, to the other. He just wrote his book while he was on the flights. Yes.
Wasn't disturbed and guess and you're kind of, it's good in the middle state that
way you're stuck. You can't go anywhere. Yeah. He was booked really fast and he was
finally done.
Yeah. Sometimes, sometimes you need that focus time. Yeah. Nice long flight. Yeah.
(18:41):
So with,
what else was, oh, and then, so when I go onto my phone and
I go to maps actually, like you were saying, or to get directions to look at. Instead
of going to the website and typing in a business,
I'll go to
my maps and type in the business name
And get, and kind of get information from there and go to their website from the
maps. I've been doing that kind of lately, kind of doing a reverse thing. For some
reason I find it almost easier to get, maybe that's why it is. Yeah. To place aside.
(19:05):
Yeah. So Google also measures how many times people are asking for directions to
your business. So if you're like a dentist, you're kind of in the office. But I would
recommend like dentists when they're,
you know, their,
their staff or coming in for work for the day, go on to Google on their phone and
search the dental location and ask for directions.
(19:25):
And so Google's like, Ooh, somebody's asking directions. Somebody, all these people
are asking directions to this dental office. They must be important. So they move
'em up in the maps 'cause they're getting kind of popular. So, and if you're a, in
a field like you're,
you know, a roofer or you know, electrician or hvac, whatever,
when I always tell them, tell their technicians when they're coming back to the office
(19:46):
at the end of the day to hop on their phone and search the, search the business name
and then hit get directions. Oh.
so Google measures all that and they're like, wow, these guys are getting popular.
We should start moving 'em up a little bit. So my house must be really popular because
I always like directions home. 'cause I'm always kind of out there from offices in
different areas. And so just to get to different way, I'm like home, directions home.
(20:06):
So, yeah. Yeah, yeah. And, and it's kinda weird 'cause you have to use Google. I
like Waze or even Apple Maps, but
you have to feed the beast. Right. Google's the beast that everybody goes to. So
yeah,
you try not to, but
kind of mix. It depends on where you're going. So sometimes you Yeah. Don't want
'em to know where you're going.
So that's good. And
this is a lot and it's over,
over my head. So do you help obvi, obviously that's what you do. You help people
(20:28):
like me or you know, businesses. Yeah. You do this stuff. So we have, we have a lot
of free resources on our website. So if you're listening to this and you have no
idea how to write a blog,
you can go to collaborate pros.com
and we have a big button that says podcast. And if you click on that,
I'll show you how to show up for a near me search term. Like, I just give that information
(20:50):
for free because my, my real goal and desire is just to help other business owners.
Being a business owner, sometimes it's not fun and it's a lot of work.
but the knowledge I have, I wish I knew this
10 years ago, 15 years ago, but,
I'm happy to share this knowledge. Okay. Yeah, I see that button on here, so I'll,
I'll click it myself as well. Nice. Check it out. Yeah. And also, I'll put this on
(21:12):
our website so people can find you faster if they, if they're driving or if they
need a, a quick link. You can,
find it in the show notes and also go to to the websites that you know. And thank
you so much for coming on the show today and for all your good advice.
have it. Thank you. Yeah, you're welcome, Cindy. It was really nice hanging out with
you. Thank you so much for your time. Thank you.
So with this, I'll let you go ahead and explain who you are and about collaboration
(00:05):
and your business and everything about David.
All right. Well, it's nice to be here, Cindy.
I am Dave Kaminski.
I sort of own two co, well, I own several companies, but,
I own Collaborate Pros, which is a marketing company, and we specialize in getting
people's websites to show up for search terms that really bring in the right business.
we expanded to a, a, a vertical brand called Transactional Dental.
(00:30):
and the reason we call it that is because when you're attracting searches to your
website, you want them to be transactional, where somebody's
ready to spend money, those are the most,
highly coveted, and they're the best customers. Right?
So, yeah, that's a little bit about me. I like that because that's why you want them
there. So I like, I like those words, transaction, transactional, and collaborate.
So that's, those are two important things. And, and tell me about, so it's transactional
(00:52):
dental. Do you work,
only with dental professionals or is that your main focus, or is that one side of
it?
Yeah, that's, that's one vertical within it. But we do work with HVAC companies.
We work with a lot of roofers.
a lot of home services, but also,
some products.
so the collaborate part of it, the reason our business is named Collaborate is because
I realized several years ago
(01:14):
when you connect your website or you collaborate with other people in your same industry,
Google gives you a lot of love.
and let's say for instance, we have a, we have a dentist that we work with up in,
where are they? They're in Seattle, Washington area. And,
within their website, you know, we put some content on there, but we also,
within their website, we mention another dentist that we work with. And then that
(01:34):
dentist mentions other dentists. So when you collaborate per se, and you,
put a link on your website to somebody else in your same industry
that builds authority and Google loves it. So back in the day, five, 10 years ago,
it was all about how many backlinks you could get to your website. And it's like,
it's like so confusing and so boring and, and it was spam. Like now Google values
(01:58):
content and how your content's done on your website. So if you wanna show up for
a simple search term or any search term, that'd be,
let's say dentists near me, but you don't have that term on your website. Dentists
near me. If somebody's gonna search for a dentist near me, you're not gonna show
up, show up. So the little bit of a trick is to put some content on your website
and title it dentist near me,
(02:19):
and then surround yourself with other people in the same industry. And it's kind
of crazy. It works a little bit like magic.
Okay. So magic. So, 'cause it kind of connects the dots.
Yeah. And so con collaborating with people, does that mean like just putting their
logo on your website or mention them or doing blogs and content or all kinds of different
ways that you do that?
Yeah, so like, let's an example.
(02:41):
you know, you are,
yeah, let's say you are a roofer. Like we have a lot of roofers that we work with.
and you're a roofer in Austin, Texas, and you really want people to search, you know,
roofer Austin or Austin Roofing Company. And you want your website to show up for
that. So the first step you would do is you would do a blog post and you would title
it
Austin Roofing Company, whatever the search term you actually wanna show up for.
(03:03):
And then
and the beauty about a blog post is Google sees blogs as breaking news. So you could
build a page that's talking about a roofing company in Austin, but it's kind of boring
to Google and it's stagnant. So when you build a blog post, it's breaking news. Now
the collaboration part comes here. So when you're doing your blog posts in Austin,
you're talking about your, your city and this and that.
(03:25):
what you wanna do is you do wanna have a link within that blog that talks about the
city of Austin, whether it be the Wikipedia page or put a YouTube video that talks
about Austin, Texas. So now you're, you're being congruent with the city. You can
even embed like a Google map talking about Austin.
but if you want that, like once you do that blog post, it's probably gonna show up
on page two. It's not really gonna be page one or top of page one right away, unless
(03:49):
you have a really powerful website. So now you're on page two. Now what you do is
you call up all your other buddies who are in the roofing industry, and now you start
collaborating,
say, Hey, I've got this awesome blog post I did. Can you put some content on your
website and link it to my Austin blog post that I did? So now you are collaborating,
you're connecting your roofing company to another roofing company. And Google's like,
(04:13):
wow, this roofer's amazing.
and that roofer, but they're all talking about this Austin company. We better move
this up 'cause it's more important. So that's how you get the blog post to move up.
So same thing with dentists, right? But the collaboration where it stops is if you're
a dentist in Seattle and you put a link to a roofer in Austin, Google's like, what
(04:34):
are you doing? Right? So, so that's where the collaboration comes in. Does that make
sense? That does make sense. Yeah. And so can you, can you take
the company and the blog or a piece of the blog or quoting the blog? Yeah, so when
you mention the company, you wanna do your own blog on your website, different content.
Okay. So you do an own blog and your blog could just be talking simply best roofing
company. It's kind of vague. You don't talk about Austin because you're probably
(04:56):
like his buddy. Maybe they're in Phoenix, Arizona, right? So you're not gonna say,
Hey, the best Austin roofing company 'cause you're in Phoenix. It's like,
Yeah. So you just talk, you talk general about, it could be residential roofing,
commercial roofing, whatever. And within there you'll hyperlink like a search term
like,
roofing company or local roofing company, and you'll hyperlink that to your buddy's
(05:18):
blog post that they were just talking about being a roofer in Austin.
Yeah. Okay. Great. That's good advice. And then what about, you mentioned AI and
Google and using, I know I notice AI is on everything and I, and I love it. I'm trying
not to fear it. I it's, it's awesome makes your guys how, how stupid I am now. But
does Google notice that things are ai or how much AI can you use and how much of
(05:39):
your own words
do you need to use? Or does that, how is that? Yeah, so there's different, yeah,
that's a great question. There's different degrees of ai, at least in my opinion.
So we started using ai,
I don't know if, have you heard of the tool?
Jasper, that's what I use. I love Jasper. Jasper. We love Jasper. It used be called
Jarvis, but you know, Disney owns a movie called Iron Man and they got sued. Oh,
(05:59):
okay. They threatened to sue, so they changed the name to Jasper. Little backstory.
But I love, I love it. Our team uses it all the time and we've been using it for
almost three years now.
I actually got really lucky. I signed up for the unlimited version when it first
came out
and
I have a whole team in the Philippines
using it. And they're like, we're shutting you down. I'm like, unlimited. They're
like, oh yeah, you're right. We're shutting you down like unlimited. So now that
(06:21):
chat, yeah, now that chat GPT came out, they're not threatening to shut me down anymore.
I think they're just happy I'm paying 'em. So,
I love it.
chat, GPT
sometimes is really good and sometimes you don't get that creative articles. So,
and then does Google recognize it? So I've taken 'em and I've put 'em into AI recognition
tools
and
it doesn't seem like, I mean, from the scores they spit back, I don't think they
(06:44):
know. But that's why, like what we do internally is we change the headings around.
We write a little bit something else, like some feelings like, hey, if you're feeling
like, 'cause when you put feelings into a, a blog post or some content, like the
AI doesn't really do that, right? Right. So,
I try to, we try to add some emotions and a little bit of feeling into it. Okay.
(07:06):
but you know, we've been doing it for two and a half, three years and, you know,
been wildly successful. So I think the propaganda behind Google being against AI
is that Google
really can't figure it out and they're really not against it. Okay. Yeah. And because
really you could go Jasper or chat GP or any of these other ones Yeah. And they're
(07:28):
kind of like the new Google, like you can ask them Yeah.
Question. They'll search everything hopefully. Yeah. Here's another tip for your
audience. So if you were to ask a question like, how much should dental implants
cost, right? Like, people ask questions. So if you see on Google and you search something
like that, and it says people asked.
So a really powerful tip is to put those people asked questions on your homepage
(07:49):
of your website
the homepage has the most power of your website. So when you have those people ask
questions, you're educating your customers and you're providing value. And Google
loves that. Google absolutely loves that. So when you put those people ask questions
on the homepage of your website,
it's relevant content. 'cause Google's telling you right there, people ask these
questions.
(08:09):
so that's another little trick that really helps give your website authority.
What do you mean by people ask? So you look up those questions and you answer those
questions? Or do you put Yeah, if you, yeah. If you were to type into Google right
now, how much are dental implants?
And you scroll down just a little bit, two or three lines down, there'll be a little
box and it says, people ask and it'll have different variations of the question you
(08:31):
just asked.
more questions populate, you click on it. So there's a whole bunch of questions there,
and you can pick questions that kind of apply to your business and put 'em on there.
Just like a roof, like a roofing company. Okay, how long does a roof last? How much
does a metal roof cost? Okay. I know I do see those like type in a question and there's
people asking questions like mine and some things I'm like, oh, maybe I should ask
that question. Yep. And it's okay. And it's, and Google's algorithm used to be a
(08:54):
popularity contest of how many links and, and people had to their website, but their,
their algorithm switched about a year ago to
more answering questions. And they use Quora, like the Quora Answer machine.
Google literally kind of figures out what people are asking related to the topic
and they value that far more than,
(09:15):
backlinks. So yeah. And that makes me actually feel better about Google wanting to
have a quality content and helping people find answers. Right. It's great. So, but
people don't realize it's easier today than it's ever been to get your website to
show up for search. Search. Okay. You think it would be harder because there's more?
No, it's easier. Okay. Because it's just content. It's doing content. Yeah. Okay.
(09:36):
Great.
And so,
tell me more about your transactional. So you have different,
explain that a little bit more. The transactional dental side of it. Okay, so transactional
dental,
we do also work with,
Google ads.
and we're really good at Google ads because
if you're paying for Google ads for your website and you wanna show up for emergency
dentist or emergency dentist near me, that's a search term that's actually searched
(09:59):
about 70,000 times a month. And those are great transactional customers.
Like, my mouth is killing me, man, like, and it's Saturday or whatever, like, I need
a dentist. So people search that search term.
and if you don't have emergency dentist on your website, the content in a right way,
you're gonna pay a higher cost per click. So let's say you're gonna pay $30 for the
(10:23):
click. Well, if you have the content on your website the proper way, you're only
gonna pay $20 a click. So you're gonna pay a lower cost. So what you wanna do is
you want to get congruent content on your website with the ad words you're paying
for. Okay. So the other nice thing about emergency dentists near me is we have a,
a keyword tool.
(10:43):
I said it's searched over 70,000 times a month, but the keyword difficulty like a
hundred is the highest. It's only like a 24. So most people can put that content
on their website, even dentists, even in big cities.
you can show up for emergency dentists near me pretty easily. It sounds hard, but
it's not.
Okay. So with that, so you're on your, let's say your first page of your website.
(11:06):
If you want to be emergency dentist, you want transactional customers. They're looking
for that, you know, they're looking for somebody to do a transaction with.
So right on your front page, you wanna put,
we are an emergency dentist or how do you, how do you word that? Or do you say, are
you looking for an emergency dentist or just any way you can get that in. Yeah, that's
great.
Awesome question. Well, the first part is you don't need to brand your whole website
(11:29):
over emergency dentist. Google loves brands. So if your brand is Alpha Dental,
just your website's Alpha Dental, now you wanna have up in your search menus up on
top. You wanna have the services you provide, and emergency dentists should be one
of your services.
So the way you code your website to show up for that search term,
(11:50):
that link up there, doesn't it, it counts a little bit, but not entirely. The biggest
bang for your buck you're gonna get on your homepage is a hyperlink that says Emergency
dentist near me. Exactly. The way people search it.
Now, down further on the page, you put a, people ask question and you ask a question
like,
(12:10):
are emergency dentists expensive? Something along the terms of emergency dentist?
And you give a nice little article, couple couple paragraphs, and then you say, if
you need an emergency dentist near me
your blog post that's talking about emergency dentists near me.
that just absolutely lights it on fire. You're probably gonna end up on page two,
possibly page one,
(12:31):
pretty fast.
Okay. Yeah, that's great advice. Thank you. But I heard that if you use the word
too many times, like if
you put
Yeah, try to put that in everywhere, that Google might kick you out or not like that.
Is that true or how does that Yeah, so it's just that it's over
is what they call it. Okay. Yeah. You don't need to say, oh, so I was on a,
it's funny, we have a customer who's a roofer in Austin
and
it's funny 'cause
(12:51):
I'm not gonna give his URL, but I think his URL has the word Austin, Texas in it.
But his hometown is Georgetown, which is just north of Austin. And every page
Georgetown roofer, best Residential Roofing in Georgetown, Georgetown this,
Georgetown that. And we had to just like, man, just get all of that Georgetown stuff
off of there. Like Google gets it, like you don't need to. Oh, okay.
(13:11):
So yeah, like almost like too desperate. Yeah. It was way desperate. We're like,
oh my gosh. And we pulled that off and then all of a sudden he started showing up
in other cities. He was wondering why he couldn't show up in Austin. 'cause every
piece of his content said Georgetown like 10 times. So you're right. Oh, okay. Just
really just once or twice,
is plenty.
Okay. Yeah. Okay. That, that makes sense. That explains it better because I have
(13:33):
read articles before where it is kind of obvious and you're like,
okay, I got that. Like, gimme some, gimme some meat. So you wanna get, I always say
like, here's an analogy, Google is the hot girl. Right. The hot chick in the room.
Like, you don't wanna be
I love you. Yeah. You wanna ignore her a little bit and she'll wonder Yeah.
Why you're ignoring her, right? Yeah. It's just like, you just wanna be like, Hey,
this is my brand. All I'm concerned with is my brand and yeah. We do these services.
(13:57):
Yeah. Then Google somehow attracted to you a little bit more.
that is a good way to put it, because you don't wanna look like a desperate dentist
either. Yeah. Right. 'cause if you're
doesn't, yeah. The hot chick definitely doesn't wanna date the desperate guy. Like
not that guy. Yeah. And you can be desperate, but you gotta play a little. Yeah.
I love that. Little hard to get or little foreplay, whatever get him learn on in.
Yeah. Absolutely. Then how come little, little trickery no. Yep. In the game of advertisement.
(14:22):
Yep. And so,
what's, what, what's some other stuff you can,
other tips and advice you can give to give to our audience?
Yeah, so,
Google Maps we're really good at, at getting Google Maps to show up. Oh.
yeah, Google Maps are huge. 'cause a lot of phone calls come from their people. See
your reviews right off the top if you're in the top three.
to, so there are,
specific calculated methods to get your Google maps to show up for certain search
(14:44):
terms.
like I was saying, like, you know, roofer Austin,
like if you wanna show up for that search term,
there's ways to get your map integrated with your website. So your website has to
have that search term on it and you have to put it in different tags. So there's
H one tags, there's H two tags. It's a little confusing.
but
the services that you want your map to show up for should have an H two tag.
(15:06):
So H one would be like roofing company. That's my main topic, my main keyword. And
underneath the article of Roofing company, an H two tag would say Roofing company
near me. Right. Another H two would say residential roofing company. Another H two
tag would say Roofing company in Austin, Texas. So you're, you're laying them out
(15:27):
as subtitles of the main title.
okay, so headline. Okay, you kinda lost me. So like headline and then headline two,
is that what you mean by H two? Yep.
Headline. So the big headline would be like for dentist it'd be dentist, right? But
dentist is so broad. So then you would say emergency dentist would be your H two.
And then you talk about emergency dental services. Okay. Or like implant dentist
(15:47):
and what kind of implants or, yep. Okay. Yep. And then you would do,
dental implants would be another H two. So if you want your Google map to show up
for dental implants, you need an H two with underneath of the dentist term. Okay.
Okay. So another thing about Google Maps is they measure,
how many times people ask for driving directions and photos. You wanna put a lot
(16:08):
of photos on your Google Maps. Now photos are geotagged. So you ever noticed on your
phone, when you take a picture, you can see on the map where all the pictures were
taken. Well, when you do a blog post and you're talking about Austin, Texas, the
picture you put in that blog post better be Geotagged in Austin, Texas. Oh, right.
So if we're attacking Austin, Texas, the photo was taken there, I it should be a
(16:31):
photo taken in Phoenix or Orlando or anywhere else. Right? It should be right there.
So you wanna give all these signals to Google? Well, your Google Maps is kind of
the same. You wanna put a lot of photos in there that are geotagged where you want
people searching for you. So if my, my office is located right where I'm at, but
my ideal customer is five miles that way,
(16:51):
well, I wanna geotag a whole bunch of photos five miles that way so that when people
are searching there, Google's algorithm says, wow,
he's, he does work here all the time, so we're gonna show his Google business listing.
That's kind of a nice little trip.
Okay. Where do you put the Google? I'm kind of confused about the Google Maps. I
mean I, where do you put that on your website? Do you put an actual map on your website
(17:12):
or what is that? So yeah,
you can put those on your website and
your Google business listing. Okay.
so you'll upload 'em to your Google business profile. You can do that from your phone.
Like a lot of people ask,
well, do I have to take the picture right there and upload it?
I always say take pictures all the time. Then when you're sitting on the couch kind
of bored, you know it's downtime, then just upload 'em all to your Google business
(17:33):
profile.
Okay. That's what I do. I take pictures of everything. You never know when you need
it or you know, I have all these ideas in my head and someday I'm gonna sit down
and put 'em all together,
say, map them all. I always say, man, life is not long enough. I got so many ideas.
I don't know how all in. So we'll see. I do And
They're all good at time. I think they're all good. Yeah. The one time I,
That's a bad idea. I'm like, that's a good business idea. Like, I have like a million
businesses in my head.
So when I,
(17:54):
yeah, when usually when I fly, I'll do that before take off. I try. I don't get internet
service. I just, because I don't, it's like the time where you don't, you can't get
it. I used to not be able to get it. Now you can get it, but then you go through
and organize all my pictures and things like that because you can do that without
having any service and be, you know, before you take off. You don't have to worry
about it.
So I put everything into little files and then I can upload it. That makes sense.
Yeah. Yeah. I knew I heard of a guy, I didn't know the guy, but I know a guy who
(18:17):
knew the guy who was writing a book and he could not, like everything in the world
was distracting him. So he would book flights just, and he'd hop on a flight one
side of the country to
the other, to the other. He just wrote his book while he was on the flights. Yes.
Wasn't disturbed and guess and you're kind of, it's good in the middle state that
way you're stuck. You can't go anywhere. Yeah. He was booked really fast and he was
finally done.
Yeah. Sometimes, sometimes you need that focus time. Yeah. Nice long flight. Yeah.
(18:41):
So with,
what else was, oh, and then, so when I go onto my phone and
I go to maps actually, like you were saying, or to get directions to look at. Instead
of going to the website and typing in a business,
I'll go to
my maps and type in the business name
And get, and kind of get information from there and go to their website from the
maps. I've been doing that kind of lately, kind of doing a reverse thing. For some
reason I find it almost easier to get, maybe that's why it is. Yeah. To place aside.
(19:05):
Yeah. So Google also measures how many times people are asking for directions to
your business. So if you're like a dentist, you're kind of in the office. But I would
recommend like dentists when they're,
you know, their,
their staff or coming in for work for the day, go on to Google on their phone and
search the dental location and ask for directions.
(19:25):
And so Google's like, Ooh, somebody's asking directions. Somebody, all these people
are asking directions to this dental office. They must be important. So they move
'em up in the maps 'cause they're getting kind of popular. So, and if you're a, in
a field like you're,
you know, a roofer or you know, electrician or hvac, whatever,
when I always tell them, tell their technicians when they're coming back to the office
(19:46):
at the end of the day to hop on their phone and search the, search the business name
and then hit get directions. Oh.
so Google measures all that and they're like, wow, these guys are getting popular.
We should start moving 'em up a little bit. So my house must be really popular because
I always like directions home. 'cause I'm always kind of out there from offices in
different areas. And so just to get to different way, I'm like home, directions home.
(20:06):
So, yeah. Yeah, yeah. And, and it's kinda weird 'cause you have to use Google. I
like Waze or even Apple Maps, but
you have to feed the beast. Right. Google's the beast that everybody goes to. So
yeah,
you try not to, but
kind of mix. It depends on where you're going. So sometimes you Yeah. Don't want
'em to know where you're going.
So that's good. And
this is a lot and it's over,
over my head. So do you help obvi, obviously that's what you do. You help people
(20:28):
like me or you know, businesses. Yeah. You do this stuff. So we have, we have a lot
of free resources on our website. So if you're listening to this and you have no
idea how to write a blog,
you can go to collaborate pros.com
and we have a big button that says podcast. And if you click on that,
I'll show you how to show up for a near me search term. Like, I just give that information
(20:50):
for free because my, my real goal and desire is just to help other business owners.
Being a business owner, sometimes it's not fun and it's a lot of work.
but the knowledge I have, I wish I knew this
10 years ago, 15 years ago, but,
I'm happy to share this knowledge. Okay. Yeah, I see that button on here, so I'll,
I'll click it myself as well. Nice. Check it out. Yeah. And also, I'll put this on
(21:12):
our website so people can find you faster if they, if they're driving or if they
need a, a quick link. You can,
find it in the show notes and also go to to the websites that you know. And thank
you so much for coming on the show today and for all your good advice.
have it. Thank you. Yeah, you're welcome, Cindy. It was really nice hanging out with
you. Thank you so much for your time. Thank you.
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