El quinto episodio de “Destino Digital: Conversaciones sobre lo que vendrá” analiza la situación de las pymes españolas en términos de digitalización respecto al resto de países europeos y la ejecución del programa Kit Digital y de otras tecnologías para poner soluciones a las demandas digitales del tejido empresarial del país.
Para ello, conversamos con Alberto Martínez Lacambra, director general de Red.es, entidad pública adscrita al Ministerio de Asuntos Económicos y Transformación Digital a través de la Secretaría de Estado de Digitalización e Inteligencia Artificial, y Javier Vizcaíno, director de Pequeña y Mediana Empresa en Telefónica, quienes reflexionan sobre:
- ¿Qué representan las pymes en España y cómo se encuentran en términos de digitalización respecto al resto de Europa?
- ¿Qué retos que deben afrontar las pequeñas y medianas empresas para dar el salto en digitalización?
- ¿Cuál está siendo el grado de ejecución del programa Kit Digital y dónde se están aplicando los fondos?
- ¿Cuáles son las principales soluciones de digitalización que están demandando las pymes en el marco del programa Kit Digital?
- ¿Cómo ha utilizado Red.es la robotización para agilizar los procesos con el programa Kit Digital?
- ¿Qué otras tecnologías pueden determinar el futuro de nuestro tejido empresarial?
- ¿Qué necesitamos para que en 2023 las pymes estén digitalizadas?
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