In this episode of Diversity Discourse, the team from Jayne Agency discusses the intricacies of brand strategy, focusing on the importance of alignment, the need for clarity in branding, and the iterative process of managing a brand. They explore when a business should consider rebranding versus realigning, the metrics that can be used to measure brand effectiveness, and the risks associated with imitating competitors. The conversation also highlights the value of the Devil's Advocate, a tool designed to help business leaders navigate their brand strategy effectively.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.