Hakkebøffer af plantefars, havredrik i kaffen og vegansk smør eller ost på brødet. I dag er det let nok at spise mere plantebaseret – og stadig spise, som vi plejer. Men sker der overhovedet en grøn omstilling i indkøbskurven?
Naturli’, som producerer alt fra hakkedrenge og kebabstrimler til bearnaise og chokoladeis baseret på planter, vil ændre vores madkultur af hensyn til klimaet og sundheden. Det samme siger Coop, som driver i omegnen af 1.000 supermarkeder. Begge forsøger at skubbe kunderne i en mere bæredygtig retning, men virker det?
Hvordan får Coop kunderne til at vælge kylling frem for oksekød? Hvorfor sælger Naturli’ plantefars og vegansk smør i stedet for gode grønne råvarer som auberginer, spidskål og bønner? Og hvorfor fjerner Coop ikke bare oksekødet fra køledisken og tilbudsavisen? Det diskuterer vi i dette afsnit af DM BIOsfæren.
Gæster Thomas Roland, ansvarlighedschef i Coop, Henrik Lund, CEO i Naturli’ Foods og formand for Plantebranchen.
Værter: Mikael Bent Hansen og Bille Sterll.
Jingler: Raehan Sarjou.
DM BIOsfæren er en podcast om alt det, der vokser og gror. Den udgives af DM BIO, som er et fagligt fællesskab under fagforeningen DM. Se mere på dm.dk/bio
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