Doing Business Gently: Business Clarity and Personal Branding for Women with Online Service Based Businesses

Doing Business Gently: Business Clarity and Personal Branding for Women with Online Service Based Businesses

Business Clarity, Alignment & Personal Branding for Women. ** Do you ever wonder if there is a different way to do business? ** Have you ever felt like something was wrong with you because your business feels so hard? ** Or have you ever asked yourself, shouldn’t I know what I want to be when I grow up by now? Maybe you’re a massive introvert, shy, or considered an HSP, a highly sensitive person, or maybe you feel like you’ve never really fit into what and who the standard online business coaching says you need to be in your business. Does any of this sound familiar? I’m raising my hand as a founding member of that club. Welcome fellow misfit. Hey there. I’m Marta Goertzen, host of the Doing Business Gently podcast. If your business feels hard and nowhere near gentle, I’m glad you are here. This is a safe place where we will be talking about: ** Life business integration, and we approach that idea of integration through creating an aligned business that fits you, your values and priorities, your personality, and the current season of life you are currently in. ** We also do that by talking about finding business clarity so that you’re not constantly second guessing every decision that you make in your business. ** And maybe even more importantly, we are going to talk about working from a habit and a place of rest. ** From time to time, we’re also going to ask the question, where does our faith fit into our entrepreneurial journey as we are creating a gentle business? If you are ready for tips, ideas, resources, and engaging conversations on developing healthy business habits and routines to help you uncover, or maybe remember your entrepreneurial identity, build a strong personal brand that grows with you and how to build a business based on your values and priorities, you are in the right place. The goal of this podcast is to help women just like you develop online businesses that honors your need for rest, create a flexible and agile business that fits the current season of life you are in and the space to figure it all out. Welcome to Doing Business Gently. >>Website: https://SelahStudios.co >> IG: https://Instagram.com/martagoertzen >> FB: https://Facebook.com/selahstudiosco >> Pinterest: https://Pinterest.com/selahstudiosco

Episodes

December 18, 2025 15 mins

Debunking the January 1st Myth: Gentle Planning for a New Year

In this episode of Doing Business Gently, we're tackling the pressure of having everything planned out by January 1st. 

The push and the rush to end the year strong AND start the new year running, undermines the joy of the holiday season. I want to invite you to consider a different way, a gentler approach to business planning. 

We are going to look at how to start the ...

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In this episode, we're talking about the heart behind The Gentle Business Rebellion. We'll dive into why it exists, who it’s for, and how it helps midlife women entrepreneurs rediscover clarity, alignment, and a life-first way of doing business. If you’ve been feeling stuck, stretched thin, or unsure of what’s next… this is your invitation to begin your own gentle rebellion.

What You’ll Learn
  • Why gentleness is actually a stre...

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Ever feel like your business, and life, are tangled up in endless “shoulds” you can’t possibly keep up with? What if the real success comes from breaking those rules, setting boundaries, and choosing what truly fits your season of life?

This episode, I'm getting real about stepping back after a tough stretch of extreme caregiving, letting go of business guilt, and emerging with a new idea I'm excited about: the "Gentle Business Reb...

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Why You Feel Stuck in Your Business (& Why It's Not Your Fault)

Are you waking up feeling like your business is wearing you instead of the other way around? In this episode, I share why many women entrepreneurs outgrow their businesses without realizing it. I explain the difference between temporary stuckness and when you need a full reset. Plus, I introduce my Rediscover, Redefine, Realign™ framework that can help you move for...

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Self-Care is Not a To-Do List: A Gentle Approach for Women Entrepreneurs

Have you been doing self-care all wrong? Buckle up for a game-changing conversation about what truly caring for yourself looks like.

In this episode, I'm getting real about self-care—and why our Pinterest-perfect ideas might be totally missing the point. If you're a woman entrepreneur who's tired of feeling burnt out, this episode is your roadmap to a gentler ...

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4 Key Components of Building Personal Brand for a Gentle Business

Do you find personal branding overwhelming? In this episode, I share my approach to personal branding for gentle businesses. I explain why personal branding doesn't have to feel heavy or complicated. Instead, it can be an authentic way to connect with your audience.

You'll learn my ...

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Ever feel like your business is too noisy? Learn how to "hush" it just like you would a cluttered room.

In this episode, we explore the concept of "business hushing" - a simple but powerful way to deal with recurring overwhelm in your business. Just like decluttering a room can bring peace to your home, quieting different aspects of your business can help you regain clarity and calm. I'll walk you through practical steps you can ta...

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Feeling stuck and overwhelmed in your business? You're not alone.

In this episode, we tackle the common problem of feeling overwhelmed as a business owner. Many entrepreneurs struggle with too many tasks, endless to-do lists, and the pressure to keep all the plates spinning. I’m sharing four simple, practical ways to handle overwhelm when it hits - AND... these techniques take just minutes to use.

**What You'll Learn:**

- How to sp...

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When you hear the words “gentle business” what immediately comes to mind? Let's bust some common myths about what it really means to do business gently.

In this episode, we tackle four common misconceptions about gentle business. I share why being gentle doesn't mean being weak, and how you can build a strong, successful business while staying true to your values. Whether you're just starting out or looking to reshape your exist...

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A Gentle Business Is Built on Healthy Habits & Routines

Is your business running you, or are you running your business? Your daily habits shape your business success more than you might think.

In this episode, we dive into how the small things we do every day can make or break our business success. I share my personal wake-up call about social media habits and how changing them transformed me and my business. You'll learn pract...

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The Power of Clear Values & Priorities in Your Gentle Business

Ready to stop second-guessing your business decisions? Let's explore how understanding your core values and current priorities can transform your business into a more aligned and gentle operation.

In this episode, you'll learn:

  • What core values and priorities really mean in business
  • How to identify and a...
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Is your business personality buried under everyone else's advice? It's time to uncover your true entrepreneurial identity.

In this episode, we dive into why knowing your business personality is crucial for creating a gentle, aligned business. Many entrepreneurs struggle because they're trying to follow conflicting advice instead of embracing their authentic business identity.

What you'll learn:

  • Why...
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January 21, 2025 15 mins

Building Your Dream Business: A Journey to Gentle Success

Today we're exploring how to build a business that fits you perfectly - just like choosing the right vehicle for a journey. I share my framework for creating a gently business simply and sustainably that doesn't burn you out.

 

What you'll learn:

  • How to identify what type of business journey you're on
  • The three key components of a gentle business: clarity, alignment, ...
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What if your business could feel gentler and less stressful?

In this episode of Doing Business Gently, we dive into what it truly means to run a business in a way that works with your life, not against it. I share my perspective on building a sustainable business that honors your energy, values, and current season of life.

What you'll learn:

  • The difference between healthy hustle and toxic hustle
  • How to build a flexible busin...
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Do you ever wonder if there is a different way to do business? 

Have you ever felt like something was wrong with you because your business feels so hard?

Or have you ever asked yourself, shouldn't I know what I want to be when I grow up by now?

Maybe you're a massive introvert, shy, or considered an HSP, a highly sensitive person, or maybe you feel like you've never really fit into  what and who the standard online business coachin...

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Transform Your Business Through Your Word of the Year

Join me as I share how my unexpected word for 2025 - "gentle" - is already inspiring meaningful changes in my business and life. We'll explore why wrestling with your chosen word can lead to powerful insights, and how embracing an unexpected theme can transform your business approach in surprising ways.

In this episode you'll learn:

* How to recognize and embrace the deeper mean...

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Ready To Do Business Differently In The New Year? 

Join me as we explore why January 1st doesn't have to be your deadline and how embracing "Planuary" can transform your approach to business planning. 

We'll discuss why rushing through December isn't serving you, how to give yourself permission to plan at your own pace, and why choosing a strategic planning timeline that aligns with your life makes better business sense, and sets y...

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Are you feeling stuck between what your business is today and what you dream it could be?

Today we’re exploring what it truly means to find clarity in your business and why it sometimes feels like you're coming home when you finally figure it out. 

We'll look at why taking action is crucial for finding your path and how testing your ideas leads to greater understanding of your business direction and your identity as an entrepreneur...

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As you look ahead at the new year do you need to think differently about your business?

Join me as we explore how to apply lessons you’ve learned this year and apply them to your business plans for 2025. 

We’re taking a look at why you need to test your business clarity. How to learn and grow with your clarity through analyzing results and what you are learning. And how taking action on your clarity is going to help you find even m...

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Mindset is important, we don't question that. Are we paying enough attention to how our mindsets impact our business?

Recently I've been exploring what areas of my business I have a fixed mindset. A question I never realized I needed to ask or explore. This exploration has lead to interesting discoveries about my business. I'm learning areas where there is an opportunity for real growth.

It's important to stop and look at the le...

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