Ecommerce: The Hammersley Brothers Ecommerce Podcast

This is Offer #2 in our 5 Offers series – and it's the one that quietly kills most ecommerce growth.

You’ve got the first sale. Great. But if you're not locking in the second sale quickly, you're bleeding profit and your ad model won’t scale.

In this episode, Mark and Ian break down:

• Why the second sale is the linchpin of your LTV
• How long you’ve really got before your customer forgets you exist (hint: it’s weeks, not months)
• ...

This episode is the start of a new series: the 5 Offers every ecommerce brand needs to scale properly.

We're kicking off with the most important one — and the one most brands get wrong:

👉 The Recruitment Offer — the thing that gets someone to buy from you for the very first time.

If your offer is just “10% off your first order,” and you’re wondering why your ROAS is falling off a cliff… this is for you.

Inside, we break do...

In this episode, Mark and Ian dive deep into the five essential offers that every eCommerce business needs to scale — and why most businesses get them wrong.

🔑 Key takeaways:

■ Recruitment Offer: How to attract your first customers and set up a winning acquisition strategy ■ Second Sale Strategy: Get customers to buy again, and increase your revenue per user ■ General Retention: Keep your customers coming back with targeted camp...

This is the fifth ecommerce business type in our series — and it’s often the most misunderstood.

In this episode, Mark and Ian unpack the Seasonal Specialist model — where 80%+ of revenue happens in just 6–8 weeks. Whether you sell Christmas hampers, school shoes, winter clothing, or Valentine’s gifts, this episode shows you:

🔍 What you’ll learn:

• Why trying to "smooth the troughs" is a waste of time • How to maximize the pea...

Continuing our exploration of the 5 types of ecommerce businesses.

This week, we dive into type 4, the 'Needs Driven Supplier'.

Watch this if your business is reliant on google ads and sells a product that people only want when they need it.

It's a good one with a lot of good case studies, so I hope you enjoy it.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk ...

You’ve got sales. You’ve got a brand. But your bank account says otherwise.

In this episode, Mark and Ian break down the Volume Retailer — the third ecommerce business type — and explain why most owners of $2M–$10M brands never get paid unless they fix one critical thing:

🧠 Profit Velocity.

Inside: •The real reason brands get stuck at $3M–$5M •Why revenue growth means nothing if you’re not making cash •The exact model behind Bedd...

Most ecommerce advice doesn’t apply to high-ticket stores — because they follow completely different rules.

In this episode, Mark and Ian break down the second of the 5 ecommerce business types: The High-Ticket One-Timer — and how it totally changes your strategy.

Whether you’re selling sofas, tiles, custom bikes, or industrial equipment, you’ll learn:,

•Why your ads aren’t converting (and why ROAS looks broken), •How to fix your l...

Most ecommerce playbooks fail because they treat compounders like ordinary brands. A Compounding Brand grows by turning first-time buyers into loyalists fast—and letting that flywheel do the heavy lifting.

In this episode, Mark and Ian unpack the Compounder model: how it scales, how to measure it, and how to avoid killing momentum with volume-retailer tactics.

🔍 What you’ll learn:

The 5 ecommerce archetypes—then a deep dive on the...

We are back! New podcast episode. Here's what we covered:

Most ecommerce brands copy strategies that were never meant for them — and that’s why they stay stuck.If you’re tired of:

Wasting time on “growth hacks” that don’t grow anything

Being busy but not profitable

Copying strategies that work for others but fail for you

…this episode will help you stop guessing and start scaling

P.S. Whenever you’re ready... here...

Your Meta and Google ads worked… until they didn’t. In this episode, Mark and Ian Hammersley unpack the real reasons your ads hit a ceiling—and what to change to scale again without burning cash. You’ll learn:

• How to know if it’s your ads or your website blocking scale,
• Why ROAS can be misleading (and dangerous),
• How agencies accidentally sabotage your growth,
• The right revenue per visitor benchmarks,
• How to fix campaign struc...

In this episode, Mark and Ian Hammersley break down the most dangerous ecommerce metrics that could be quietly destroying your profitability. From inflated conversion rates to misleading ROAS numbers, this is a no-BS look at what matters in scaling a profitable ecommerce business. Learn why agencies may be incentivized to keep you small, how Google and Meta mislead on attribution, and what numbers actually drive sustainable growth....

Most ecommerce brands fail because the product was never right to begin with.

In this episode, Mark and Ian answer two of the most critical questions for any founder launching or pivoting a product:

• What’s the best way to validate a new product idea?
• How do you know if it has the potential to scale — before going all-in?

You’ll learn the validation shortcuts, early signals, and mindset shifts that can save you thousands ...

Can small ecommerce brands really compete with the big players? Should you go wholesale? And what actually drives more profit?

In this Q&A episode, Mark and Ian answer three powerful listener questions that every growing brand will eventually face:

What advantage do we have as small business owners to compete with big-budget brands on ads?

What’s the biggest trap when taking on wholesale as a channel?

How do you maximise ov...

In this Q&A episode, we tackle three questions that could make or break your ecommerce growth:

Should you build a brand you're passionate about — or go where the gap is?

What should you do if you're bleeding money every day?

What are the biggest mistakes founders make when trying to scale?

This one’s about cutting through the noise. No theory — just honest answers from the trenches.

📉 If you’re stuck in the early grind... ...

In this episode, Mark and Ian answer three real questions from ecommerce founders — no fluff, just clear thinking and practical advice:

1. Why stick to one channel until it’s maxed out?,

2. What should you do when you’ve got too much stock to shift?,

3. How would we build a large email list before launch?,

This is one of those episodes where the answers could save you months of wasted time and thousands in ad spend.

🎯 If you'...

Scaling your ecommerce brand? Don’t guess. In this listeners questions episode, we answer.

💬 "How much should I spend on ads?"

We break down the answer for both beginners and scaling brands — and explain why chasing high ROAS might actually be slowing you down.

💬 "Who should I hire first when I want to scale beyond myself?" Most brands get this wrong. We’ll show you what actually unlocks momentum.

💬 "Should I use a .com or...

Profit Velocity. It’s the missing metric in most ecommerce businesses — and the one that unlocks real, scalable growth.

In this episode, Mark and Ian unpack:

•Why spending more can actually reduce your risk, •The surprising trade-off between ROAS and growth rate, •How to find your optimal spend level based on contribution margin, •Why most brands ignore customer lifetime value decay curves, •How a 5% margin shift or small upsell ca...

Most ecommerce brands are getting email wrong — and it’s costing them a fortune.

In this episode, Mark and Ian break down:

• Why most brands under-capture emails (and how to fix it fast) • The real job of email (hint: it’s not just retention) • How to time your emails around buying mode and conversion peaks • Why eventing matters more than clever copy • How often you should email (and why most brands email far too little)

Plus: ...

What makes an ecommerce website truly work — and why do some brands dominate while others flop? In this episode, Mark and Ian dive deep into: • The ecommerce websites we keep coming back to and why • How smart brands like Lululemon, Space Goods, and AO.com design for emotions, not just clicks • How weather, seasonality, and agility separate winning brands from slow, outdated ones • Why your website must match your customer's ...