Ecommerce: The Hammersley Brothers Ecommerce Podcast

This is Episode 5 in our series on why your ads are not scaling, and this one is about something most ecommerce owners do without even realising.

They panic.

One bad day. One bad week. ROAS dips. Sales wobble. And suddenly, they are changing budgets, fiddling with campaigns, second-guessing the platforms, and essentially resetting the machine before it has had a chance to work.

In this episode, Mark and Ian break down:

• Why ...

Episode 4 of our 5-part series on why your ads aren’t scaling.

Most ecommerce brands obsess over ads, creatives, targeting, and campaign structure. But the leak usually happens after the click. If your follow-up is weak, your ad account will always feel capped because you are paying to create interest and then doing nothing to convert most of the buyers

In this episode, we cover:

 • What we actually mean by follow-up is the t...

Episode 3 of our 5-part series on why your ads aren’t scaling.

Most people think scaling means new creatives, new targeting, new hacks. But the real issue is usually this: your ads don’t support the platform’s model, so the platform restricts your reach and quietly pushes you into the same tired audience over and over again.

In this episode, we break down:

• Why Google and Meta are the two g...

Part 2 of our 5-part series on the question everyone asks: why your ads aren’t working.

Most people blame Meta, Google, or their agency. But if your landing page doesn’t do the job, your ads never had a chance.

In this episode, we break down:

• Why do we always start with landing pages, not a full site rebuild?
• The fastest way to find what’s actually broken is to use the top landing pages.
• Why product pages on mobile are usually...

This is part 1 of our 5-part series on the real reasons most ad accounts hit a ceiling. And no — it’s almost never because Meta or Google “doesn’t work anymore”.

In this episode, Mark and Ian break down:

• Why around 80% of “ad problems” have nothing to do with ads
• How your margin, AOV, and LTV quietly set the ceiling for Meta and Google
• What actually happened when we spent $190k and turned it into $1m
• Why scaling ads starts w...

This podcast is the second half of our fastest, most repeatable path to $10 million in revenue.

Not theory. Not trends. The actual mechanics that separate brands that compound from brands that stall.

Mark and Ian break down what really moves the needle once traffic is flowing:

• Why email isn’t “retention”, it’s the engine that lets you outbid co...

In today's podcast Ian and I set ourselves the task of using the Hammersley Brothers model to get to 10 million a year as fast as possible.  What we would do and why.  How to scale using the model, how we think about growth and how this applies to 2026.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your gro...

AI this. GEO that. “New hacks.” “New secrets.”

Most of it is noise.

In this episode, Ian and I break down what actually matters heading into 2026 — based on what really happened in 2025 across real brands, real numbers, and real P&Ls.

No hype. No crystal balls. Just patterns we’re already seeing.

We cover:     •    Why AI won’t save you if you don’t already understand your numbers     •    How AI is quietly being baked into Sho...

This episode kicks off 2026 with a bang — we’re looking back at the bold predictions we made for 2025… and checking which ones held up.

Was it the comeback year we thought it would be?

Mark and Ian break down:

• Why 2025 was the first “normal” ecommerce year since Covid
• How disruptive, lean brands outpaced the big boys
• Why AI in ad creative went from novelty to essential tool
• The rise of skeleton teams doing 8-figure numbers
• Wha...

This episode is Offer #5 in our 5 Offers Series: Reactivation — the last offer in the stack, and the most misunderstood.

Reactivation should never be your growth strategy. It should be the icing, not the cake.

But done properly? It’s free revenue sitting on your doorstep.

In this episode, Mark and Ian reveal:

• The real purpose of a reactivation offer (and why it isn’t what you think)
• How to calculate the exact moment a customer...

This episode is Offer #4 in our 5 Offers Series: The Peak Season Offer, and it’s the one that can take your ecommerce business from “doing okay” to absolutely flying.

Every brand gets a sales spike in peak season. But most leave thousands on the table by running the wrong offer or just doing what they did last year.

In this episode, Mark and Ian reveal:

• The difference between a good seasonal offer and one that explodes LTV
...

This is Offer #3 in our 5 Offers series — and it’s the offer that quietly decides whether your business becomes a scalable brand… or stays stuck buying customers forever.

You’ve nailed the first sale. Maybe you’ve got the second. But unless you’re intentionally architecting repeat purchase behavior, you’re losing margin, losing momentum, and relying way too heavily on Meta and Google to stay alive.

In this episode, Mark and Ian unp...

This is Offer #2 in our 5 Offers series – and it's the one that quietly kills most ecommerce growth.

You’ve got the first sale. Great. But if you're not locking in the second sale quickly, you're bleeding profit and your ad model won’t scale.

In this episode, Mark and Ian break down:

• Why the second sale is the linchpin of your LTV
• How long you’ve really got before your customer forgets you exist (hint: it’s weeks, not months)
• ...

This episode is the start of a new series: the 5 Offers every ecommerce brand needs to scale properly.

We're kicking off with the most important one — and the one most brands get wrong:

👉 The Recruitment Offer — the thing that gets someone to buy from you for the very first time.

If your offer is just “10% off your first order,” and you’re wondering why your ROAS is falling off a cliff… this is for you.

Inside, we break do...

In this episode, Mark and Ian dive deep into the five essential offers that every eCommerce business needs to scale — and why most businesses get them wrong.

🔑 Key takeaways:

■ Recruitment Offer: How to attract your first customers and set up a winning acquisition strategy ■ Second Sale Strategy: Get customers to buy again, and increase your revenue per user ■ General Retention: Keep your customers coming back with targeted camp...

This is the fifth ecommerce business type in our series — and it’s often the most misunderstood.

In this episode, Mark and Ian unpack the Seasonal Specialist model — where 80%+ of revenue happens in just 6–8 weeks. Whether you sell Christmas hampers, school shoes, winter clothing, or Valentine’s gifts, this episode shows you:

🔍 What you’ll learn:

• Why trying to "smooth the troughs" is a waste of time • How to maximize the pea...

Continuing our exploration of the 5 types of ecommerce businesses.

This week, we dive into type 4, the 'Needs Driven Supplier'.

Watch this if your business is reliant on google ads and sells a product that people only want when they need it.

It's a good one with a lot of good case studies, so I hope you enjoy it.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk ...

You’ve got sales. You’ve got a brand. But your bank account says otherwise.

In this episode, Mark and Ian break down the Volume Retailer — the third ecommerce business type — and explain why most owners of $2M–$10M brands never get paid unless they fix one critical thing:

🧠 Profit Velocity.

Inside: •The real reason brands get stuck at $3M–$5M •Why revenue growth means nothing if you’re not making cash •The exact model behind Bedd...

Most ecommerce advice doesn’t apply to high-ticket stores — because they follow completely different rules.

In this episode, Mark and Ian break down the second of the 5 ecommerce business types: The High-Ticket One-Timer — and how it totally changes your strategy.

Whether you’re selling sofas, tiles, custom bikes, or industrial equipment, you’ll learn:,

•Why your ads aren’t converting (and why ROAS looks broken), •How to fix your l...