Ecommerce: The Hammersley Brothers Ecommerce Podcast

If your Black Friday emails start the week of Black Friday, you've already lost sales to the brands that started weeks earlier.

In this episode, Ian and I share the email sequences we actually use for Black Friday: when to start, how often to send, and why sending more emails makes you more money even if you hate getting them yourself.

If you sell online and want this to be your biggest November yet, listen before you plan a sing...

Not all ecommerce businesses are built the same, and some are dramatically easier to scale than others.

In this episode, Mark and Ian Hammersley break down the five different types of ecommerce businesses and rank them from easiest to hardest to scale.

The five types are:

• Compounders 
• Volume Retailers  
• Need-Driven Suppliers 
•  Seasonal Specialists  
• High Ticket One-Timers

Each model behaves com...

Your Google and Meta ROAS looks great. Ad spend is increasing. The platforms are telling you everything is working.

So why isn’t the business actually growing?

In this episode, Mark and Ian Hammersley unpack one of the most common problems they see in ecommerce businesses: brands dramatically increasing their advertising spend while recruiting the same number, or even fewer, new customers.

They explain why a high ROAS insi...

Most ecommerce businesses think about Black Friday as a day or a weekend. We think about it as an entire trading period from Halloween through to January.

In this episode, Ian Hammersley breaks down how we actually approach the biggest ecommerce trading period of the year, including when to start, how long to run your offers, how aggressively to email, what to do with Google and Meta, and how to make the most of increased demand wi...

Your bestsellers can look available while the sizes your customers want are sold out. We made that mistake in our own Shopify bedding business, with replacement products available further down the collection pages.

Want help identifying what is holding back growth in your ecommerce business? Apply to work with the Hammersley Brothers:

https://go.hammersleybrothers.com/apply-now/?utm_source=youtube&utm_medium=video&utm_campa...

Why do successful ecommerce brands suddenly stop growing?

After reviewing 100 ecommerce businesses and working with thousands of brands over the years, we identified the seven most common bottlenecks that prevent ecommerce companies from reaching the next level.

Watch the full episode to discover where your ecommerce business may be getting stuck and what you should focus on next.

Subscribe for practical ecommerce growth strategies...

In previous episodes, we explored the strategies that help an ecommerce business navigate each stage of growth.

Now, we use our premium bedding brand as a real-world case study, following its journey from an unproven store with underperforming ads to a multimillion-revenue business entering the scaling phase.

Inside the episode:

• How to validate whether strangers will buy from an unknown brand • Why some sales can be more encoura...

What should an ecommerce founder actually focus on once the business reaches 5 million in annual revenue?

In the fifth episode of our ecommerce growth series, we explain how the founder’s role, financial priorities and growth strategy must change as the company moves from 5 million to 20 million.

At this stage, tiny improvements can produce huge results. Better supplier terms, stronger margins, improved conversion rates and s...

This week on the Hammersley Brothers Ecommerce Podcast, we continue our five-part series on the stages of ecommerce growth.

In part four, we explain what really changes when an ecommerce business grows from 1 million to 5 million per year.

This can be one of the most exciting stages of growth, but it is also one of the most dangerous. Hiring larger teams, working with more agencies, expanding into new countries, adding products, an...

Welcome back to the Hammersley Brothers eCommerce Podcast and our series on the different stages of ecommerce growth.   In this episode, we look at the 500K to 1 million stage.   This is the point where ecommerce founders often think they need more traffic, more products, more channels, more campaigns, and more complexity. But in reality, the next stage of growth usually comes from doing fewer things better.    ...

This week on the Hammersley Brothers eCommerce Podcast, we continue our series on the stages of ecommerce growth.  

After covering the 0 to 100K stage last week, this episode focuses on the next major step: growing from 100K to 500K per year.  

This is where many ecommerce businesses start to feel like they have something real. But it is also the stage where founders often make the mistakes that stop them from scaling. &n...

This week on the Hammersley Brothers eCommerce Podcast, we start a new series breaking down the key revenue stages every eCommerce business goes through.  

In this episode, we focus on the 0 to 100k revenue per year stage, the point where most eCommerce businesses begin, and where many get stuck.  

We explain why the strategy that gets you from 0 to 100k is completely different from the strategy needed at later stages, an...

Most eCommerce advice fails because it's aimed at the wrong stage of business growth.

What works for a $10M brand can be completely irrelevant for a business doing $100K. In this episode, Mark and Ian break down the different stages of eCommerce growth and explain why knowing what to focus on next is one of the biggest advantages you can have as a founder.

In this episode:

• Why most founders focus on the wrong things at the wrong ...

This week on the Hammersley Brothers eCommerce Podcast, we reveal the real conversations happening inside fast-growing eCommerce brands.

After speaking with our coaches and reviewing dozens of businesses, we break down the common themes that keep appearing in companies scaling from 7 figures to 8 figures and beyond.

In this episode:  

 • Most eCommerce brands think they have a marketing problem. Actually, they have a nu...

This week on the Hammersley Brothers Ecommerce Podcast, we dive into one of the most overlooked parts of scaling an ecommerce business properly: stock forecasting. Most founders think forecasting is just spreadsheets and guesswork. In reality, it’s one of the biggest drivers of growth, cashflow, profitability, and momentum. In this episode, we discuss:

• Why stock forecasting feels like gambling for most ecommerce owner...

This week on the Hammersley Brothers Ecommerce Podcast, we talk about the mindset traps that stop ecommerce founders from scaling and what actually separates the brands that break through from the ones that stay stuck.

Inspired by a conversation with one of our Level 1 members, we unpack what it really feels like when you're at the beginning of your ecommerce journey, looking up at bigger brands and ...

This week on the Hammersley Brothers eCommerce Podcast, we’re tackling a topic we haven’t covered before — but one that can have a massive impact on the growth of your business: Hiring the wrong person, team member, or agency.

In eCommerce, the wrong hire doesn’t just cost you money. It can slow momentum, create bad energy in the business, pull you out of sync with the market, and in some cases, set you bac...

This week on the podcast, we’re breaking down one of the biggest reasons ecommerce brands struggle to scale with ads.

It’s not always a traffic problem.

It’s usually a revenue per visitor problem.

Most store owners focus on traffic or conversion rate, but revenue per visitor is the metric that really drives ROAS, profitability, and growth.

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