Join us for an exciting episode of the EmbellishPod as we dive into the world of Black Eden 1912 with founders John and Dr. Wanda Joubert. Discover the rich history and inspiration behind their unique whiskey brand, rooted in the legacy of the historic Black resort community in Idlewild, Michigan.
In this episode, we explore:
The origins of Black Eden 1912 and its connection to Idlewild, Michigan.
The journey of creating a whiskey brand from scratch.
The significance of the name "Black Eden" and its historical importance.
The flavor profile and unique characteristics of Black Eden 1912 whiskey.
The challenges and triumphs of launching a new whiskey brand.
Future plans for the brand, including potential partnerships and expansion.
Don't miss out on this fascinating conversation that blends history, culture, and the art of whiskey-making.
Timestamps:
00:00:00 - Introduction
00:00:31 - Meet John and Dr. Wanda Joubert
00:01:28 - The Inspiration Behind Black Eden 1912
00:03:11 - The Historical Significance of Idlewild, Michigan
00:07:02 - Naming the Brand
00:12:33 - The Process of Creating a Whiskey Brand
00:18:03 - Targeting the Right Customer
00:20:10 - Flavor Profile of Black Eden 1912
00:21:48 - Current Distribution and Future Plans
00:23:53 - Overcoming Challenges in the Whiskey Industry
00:27:17 - Balancing Brand and History
00:30:13 - Entertainment Partnerships and Brand Ambassadors
00:32:22 - Vision for the Future
00:36:24 - The Story Behind the Moscato
00:40:28 - The Annual Comedy Event
00:42:01 - Event Planning and Brand Promotion
00:44:24 - Upcoming Events and Sponsorships
00:47:48 - Final Thoughts and Future Conversations
Connect with Us:
Website: embellishpod.com
Email: embellishpod@gmail.com
Instagram: @embellishpod
TikTok: @embellishpod
Follow Black Eden 1912:
Website: iconicspirits.biz
Instagram: @blackeden1912
If you enjoyed this episode, please leave a review, comment, and don't forget to subscribe for more insightful conversations. Thanks for tuning in!
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