Lodestar: How Two Cousins Launched a Whiskey Brand

Welcome to another exciting episode of the EmbellishPod! In this episode, we sit down with Anna and Wendelin, the dynamic cousin duo behind Lodestar Whiskey. Join us as we dive into their fascinating journey from the entertainment industry to the world of whiskey, driven by a shared passion and a desire to create something truly unique.

In This Episode:

Introduction to Lodestar Whiskey and its innovative blend of high rye bourbon and American single malt.

Anna and Wendelin's background in entertainment and how it influenced their pivot to the whiskey industry.

The importance of authenticity and community in building the Lodestar brand.

Challenges and triumphs of launching a new whiskey brand in the competitive LA market.

Insights into their unique approach to blending and maintaining flavor consistency.

Future plans for limited edition releases and expanding into new markets.

Key Takeaways:

The story behind Lodestar Whiskey's creation and its mission to be inclusive and approachable.

How the pandemic served as a catalyst for Anna and Wendelin's career change.

The significance of not "pinkwashing" their brand and appealing to a broad audience.

The role of community events and authentic relationships in their marketing strategy.

The meticulous process of blending and the excitement of discovering unique barrels.

Connect with Lodestar Whiskey:

Website: https://www.lodestarwhiskey.com/

Instagram: @lodestarwhiskey

Listen to the Podcast:

Available on all major podcast platforms. If you can't find us, let us know!

Don't forget to like, comment, and subscribe for more insightful episodes. Cheers to exploring the world of whiskey with Lodestar!

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