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September 17, 2025 56 mins

Join us in this episode as we delve into the world of Barrell Craft Spirits, exploring their innovative strategies and the challenges they face in the ever-evolving spirits industry. Host John Hughes sits down with Joe Beatrice and Nic Christansen to discuss market trends, the art of blending, and the unique processes that set Barrell Craft Spirits apart.

Episode Highlights:

[00:02:15] Introduction to Barrell Craft Spirits' new blending facility  [00:10:30] Market shifts and consumer trends in the spirits industry  [00:18:45] The art of blending: Creating unique products with Joe Beatrice  [00:27:00] Nic Christansen on maintaining product consistency and innovation  [00:35:20] Exploring new releases: Armagnac finish and French Oak bourbon  [00:45:00] Future trends and the strategic vision for Barrell Craft Spirits

Discover how they navigate market shifts, maintain product consistency, and continue to innovate with new releases. Don't miss this insightful conversation that offers a behind-the-scenes look at the craftsmanship and creativity driving Barrell Craft Spirits. Subscribe for more episodes and stay updated on the latest in the spirits world!

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