In this episode of Envisioning Success, Laura DiBenedetto and Julia Becker-Collins discuss the importance of contrarian marketing strategies. They emphasize the need to question industry norms, value price rather than competition, and focus on the proper marketing channels. The conversation also touches on ignoring unnecessary trends and redefining what success means for each business. The hosts provide actionable tips to help listeners navigate their marketing efforts more effectively.
Takeaways:
1 - Common business rules may not apply to every company.
2 - Breaking rules can lead to better results.
3 - Pricing should reflect the value provided, not competition.
4 - Focus on marketing channels that align with your audience.
5 - Understanding your customer is key to effective marketing.
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Chapters:
00:00 Introduction to Contrarian Marketing
03:13 Questioning Industry Norms
06:06 Pricing for Value
09:03 Choosing the Right Marketing Channels
11:49 Ignoring Unnecessary Trends
14:59 Redefining Success
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