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April 30, 2025 40 mins

An emerging technology called spatial computing combines virtual reality and augmented reality to enable location-aware digital interaction with the real world. It has big potential, but practical applications have been slow to arrive. A new offering from Dassault Systèmes, a French maker of 3D design software, could begin to change that.

Called 3DLive, the new app, expected in summer 2025, integrates the vendor's 3DEXPERIENCE product development and collaboration platform with the Apple Vision Pro mixed-reality AR/VR headset to create a "virtual" twin of a product -- an immersive, information-rich type of digital twin created in 3DEXPERIENCE -- that appears to exist in the user's physical space. The headset's cameras, sensors and tracking technology collect real-time data and allow the twin to interact with the physical world.

Dassault Systèmes claims the result is a scientifically accurate virtual twin that companies can use to test a product's viability. For example, an engineer could use it to confirm -- in actual size -- that a new piece of industrial equipment will fit in the available space or estimate the effect of heating and cooling systems. Besides product development, the technology has other applications, including team collaboration, workforce training and knowledge sharing.

In the podcast, Tom Acland, CEO of Dassault Systèmes' 3DEXCITE brand, explains how 3DLive works, shares some likely use cases and gives his take on where spatial computing could go in the future.

Acland, based in London, has held the CEO role since 2020 and has a background as co-founder or manager at various startups, including COBI.Bike, which developed IoT mobility systems for bicycles and was later acquired by Bosch eBike Systems, where Acland served as product owner.

Other topics discussed in the podcast include:

  • how virtual twins differ from digital twins
  • Dassault Systèmes' engineering partnership with Apple
  • new capabilities enabled by virtual twins' interaction with their environment   

Host: David Essex, Industry Editor, Informa TechTarget

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