EyeCode Media
Digging Deep into Optometry
Episodes
In this deeply honest and energizing conversation, Dr. Tim Trinh joins Aaron to unpack his journey of daily content creation, personal growth, and finding purpose through consistency. Tim opens up about what motivated him to start sharing his thoughts online, the internal resistance he faced, and how reframing content as a form of legacy—not just marketing—changed everything. Together, they reflect on how storytelling and vulner...
In this conversation, Dr. Tiernan Keenan discusses his research on macular degeneration, particularly focusing on the AREDS studies and the upcoming AREDS 3. He shares insights on the effectiveness of supplements in slowing the progression of geographic atrophy and the design considerations for future studies. The discussion also delves into the role of AI in ophthalmology, its potential to enhance clinical decision-making, and the...
"Dr. Cheryl Murphy joins Aaron Werner to discuss her dual roles as a practicing optometrist and a passionate science writer. They explore how she balances clinical care with contributing to publications like Scientific American and Review of Optometric Business, and what motivates her to communicate science in accessible and engaging ways.
Connect with Dr Murphy: - Scientific American (https://www.scientificamerican.com/author/che...
In this episode of the Chris Wolfe Podcast, Dr. Fraser Horne discusses the intersection of visual performance, nutrition, and sports vision. He shares insights from his research on carotenoids and their impact on athletes' performance, emphasizing the importance of comprehensive care in optometry. Dr. Horne explains how visual performance can be enhanced through nutritional supplementation and practical applications in sports, whil...
In this episode, Aaron sits down with Taylor Mendelson to explore the journey from ophthalmic technician to NCLE-certified contact lens expert and myopia management specialist. Taylor shares how certification transformed her career, boosted her confidence, and improved the patient experience in her practice. She breaks down what the NCLE is, why it matters, how to prepare, and the surprising ways it benefits both staff and doctors....
"In this conversation, Dr. Kyle Klute takes over as host and engages with Dr. Bradley Grant in a detailed discussion about the use of Electroretinography (ERG) in optometry. They explore the implications of evidence-based medicine, the significance of surrogate endpoints, and the importance of effective patient communication. The dialogue also addresses concerns about over-treatment and patient anxiety, emphasizing the need for car...
Dr. Kriti Bhagat joins the podcast to explore the intersection of optometry and her deep passion for reading. From launching a successful bookstagram during COVID to editing pre-release manuscripts for major publishers, Kriti shares how books help her decompress, connect with others, and become a better leader. We also dive into burnout, business ownership, favorite reads, and how fiction and nonfiction alike shape identity and cre...
In this episode of The Chris Wolfe Podcast, Dr. Brad Oatney and Dr. Chandler Mann share their insights from a recent tour of the Coopervision plant in Costa Rica. They discuss the intricate manufacturing processes of contact lenses, the importance of quality control, and the company's commitment to sustainability. The conversation highlights the pride of the workforce, the technological advancements in lens production, and the need...
Cost per doctor minute is a powerful metric that often gets overlooked in favor of broader terms like chair cost. In this episode, Scott Lewis and Alex Tadros join the conversation to break down what this number means, how to calculate it, and why it offers a clearer picture of practice efficiency and profitability. The discussion includes real-time math examples, practical insights, and strategies any practice owner can apply to o...
In this conversation, Dr. Masoud Nafey shares his unique journey from being an optometrist to becoming a key player in the integration of technology and AI in healthcare. He discusses the challenges and opportunities in building clinics for major corporations, the evolution of electronic health records (EHR), and the potential of AI in transforming patient care. Dr. Nafey emphasizes the importance of understanding customer needs in...
In this unique episode, Dr. Aaron Warner flips the script and becomes the subject of the conversation with guest Sophie Thune, clinic manager at Good Life Eye Care and certified Working Genius facilitator. Together, they unpack Aaron’s Working Genius profile—his strengths in invention and discernment, and his challenges with enablement and galvanizing. Sophie breaks down the six types of genius, how they impact leadership, culture,...
In this conversation, Dr. Jennifer Chinn discusses her experiences with public speaking, the role of influencers in healthcare communication, and the evolution of patient education techniques. She emphasizes the importance of using analogies to make complex medical concepts more relatable to patients. Dr. Chin also shares insights on finding purpose in routine practice, the impact of mission trips on her perspective, and the balanc...
"In this episode of Book Nerds, Kyle, Brianna, and Aaron dive deep into Essentialism by Greg McKeown. They discuss the importance of living by design, not default, and share how the book’s principles—exploring, eliminating, and executing—have helped them declutter their lives and practices. From cutting unnecessary commitments to creating buffers and building courage, this conversation is packed with real-world insights for doctor-...
Dr. David Kading shares his insights on blending primary care with subspecialties in optometry, building community through referrals, and embracing AI as a tool for innovation. From Mug Mondays to Myopia Management, Dave’s journey highlights the importance of leaning into your interests while keeping patient care at the heart of the practice. Connect with Dave: LinkedIN: @davekading Facebook: @kadingconsulting Instagram: @dav...
"In this episode, Aaron sits down with Bryan and Bradford Manning, co-founders of Two Blind Brothers, for a powerful and heartfelt conversation recorded live at the 2025 Vision Source Exchange in Denver, CO. The brothers share their journey of building a purpose-driven brand rooted in empathy, innovation, and the mission to cure blindness. We talk about the launch of the 2BB eyewear collection in collaboration with L’Amy America, d...
-------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com
https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collec...
In this episode of Book Nerds: A Book Club for Doctor Entrepreneurs, Drs. Kyle Klute, Brianna Rhue, and Aaron Werner unpack Jim Collins’ Beyond Entrepreneurship 2.0. From taking “irreversible leaps” to confronting comfort and indecision, they reflect on what it really takes to build an enduring, values-driven business. The discussion explores leadership identity, culture, decision-making frameworks like the RICE method, and why gre...
In this episode, Chris discusses the complexities of managing comprehensive care in optometry, particularly for patients with multiple conditions. He emphasizes the challenges of relying on optical sales to sustain practice revenue and advocates for a shift towards more focused, problem-specific visits to improve patient care and practice sustainability. Check it out the Comprehensive Optometry Simplified course here:
Rachel Crawford is an award-winning Encinitas-based interior designer known for blending modern-contemporary and eclectic aesthetics with holistic, energy-driven practices. Certified in Feng Shui, Energetic Space Clearing, and a Reiki Master, Rachel creates harmonious spaces across residential, hospitality, and retail environments. She is also the host of the Hospitality Interior Design Podcast, where she explores the intersection ...
"On this episode of the Aaron Werner Podcast on EyeCode Media, Aaron talks with Sarah Jardine, CEO of epipole and maker of the ultra-portable epiCam®. Sarah shares how simple ideas—like wheels on workstations and Kaizen Time—helped her 10× production at Optos without adding space. They dive into flow, leadership, and lessons from factories, fast food, and Disney that eye care practices can steal today.
Together, Aaron and Sarah div...
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