”The other thing that really just brings joy to me is the little moments of farm life. So whether that's just like checking cows on pasture in the summer, that's some of my favorite memories growing up. And just holding on to those things when the ag economy or other things seem a little heavy, then it's those little moments that I think really grounds a person and why a lot of us are in agriculture.”
Hannah Klitz, owner of Oak Barn Beef and founder of Rural Edge Marketing, shares her journey of building a direct-to-consumer beef business while raising a family. She discusses the challenges of learning processing, managing logistics, and balancing motherhood with entrepreneurship. Through hard work and adaptability, she has grown her business, learned digital marketing, and now helps other rural entrepreneurs. Her story highlights resilience, family values, and the evolving future of agriculture.
Key Topics:
How Hannah built Oak Barn Beef from the ground up.
Navigating butchering, logistics, and working with processors.
Raising a family while running a growing business.
Handling shipping, pricing, and financial sustainability.
Using digital strategies to grow a farm-based business.
The rewards and challenges of a family-run business.
Consumer trends in local food and sustainable practices.
To connect with Hannah, you can find her on Facebook, Instagram, and her website.
LINKS
Join the waitlist for our premier class here!
Marketing Routine class, do so here!
Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
Check out our favorite software tool for online sales: Thrivecart
I may earn affiliate commissions from links on this page.
Other Episodes You May Enjoy:
Episode 99: Make Marketing Part of Your Routine
Episode 81: Choosing Your Path
Episode 38: Looking Beyond Your Starting Point with Karoline Rose Bohannan
About the Host of Farming On Purpose, Lexi Wright:
I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Intentionally Disturbing
Join me on this podcast as I navigate the murky waters of human behavior, current events, and personal anecdotes through in-depth interviews with incredible people—all served with a generous helping of sarcasm and satire. After years as a forensic and clinical psychologist, I offer a unique interview style and a low tolerance for bullshit, quickly steering conversations toward depth and darkness. I honor the seriousness while also appreciating wit. I’m your guide through the twisted labyrinth of the human psyche, armed with dark humor and biting wit.