Fearless Sellers - The Women of Amazon
Selling on Amazon is a massive opportunity but there is also a lot of complexity and things change quickly. Fearless Sellers podcast host, Joie Roberts brings you the leading voices in the Amazon FBA and E-commerce industry to share their stories and help you understand what is and is not working right now. Joie Roberts is a veteran entrepreneur and Amazon FBA Selling expert who most recently had a 7 figure exit for one of her Private Label Amazon brands. Come join Joie and her expert guests for the latest strategies, their stories, and some laughs along the way!
Episodes
In this episode of the Fearless Sellers podcast, host Joie Roberts interviews Louisa Li, the founder of MaisoNovo, a brand that focuses on sustainable bath and home care products. Louisa shares her journey from a corporate finance career to entrepreneurship, detailing how she turned a personal problem into a viral brand on Amazon. The conversation covers the challenges she faced, the importance of community and customer engagement,...
In this episode of the Fearless Sellers podcast, host Joie Roberts interviews Tracey Tisdale Richardson, co-founder and CEO of Lilie's of Charleston, a family-run hot sauce and barbecue brand. Tracey shares her journey from growing up in her father's restaurant to launching a successful business on Amazon. The conversation explores themes of legacy, entrepreneurship, and the importance of branding and marketing in the food industry...
In this episode of the Fearless Sellers podcast, host Joie Roberts speaks with Hitha Herzog, chief research officer at H Squared Research, about the current landscape of retail intelligence and consumer behavior. They discuss key trends that Amazon sellers need to be aware of, including the resilience of consumers, the importance of understanding credit card spending, and the role of influencers in shaping purchasing decisions. Her...
In this episode of the Fearless Sellers podcast, Joie Roberts interviews Jessica Taylor, founder and CEO of Ezra Coffee Company. They discuss Jessica's journey in launching her coffee brand, the unique selling propositions that set her apart in a crowded market, and how she leverages Amazon for growth. The conversation also touches on preparing for seasonal sales, the importance of social impact, and advice for aspiring women entre...
Summary
In this episode of the Fearless Sellers podcast, host Joie Roberts speaks with Wain Yu, the general manager of Amazon Multi-Channel Fulfillment (MCF), about the latest updates and strategies for sellers. They discuss the importance of diversifying sales channels, the benefits of using Amazon MCF, and how it can simplify fulfillment processes. Wain shares insights on managing inventory, the impact of fulfillment on revenue...
In this conversation, Joie Roberts interviews Rebecca Mond, the head of external relations for customer trust and abuse prevention at Amazon. They discuss the importance of maintaining the integrity of customer reviews on Amazon, the challenges posed by fake reviews, and the measures Amazon is taking to combat this issue.
Rebecca explains the distinction between authentic and fake reviews, the role of machine learning in detecting ...
In this episode of the Fearless Sellers podcast, Joie Roberts interviews Uri Rahimi, a successful Amazon seller known for his innovative product development and PPC strategies. Uri shares his journey from flipping textbooks in high school to building a thriving art business on Amazon.
He discusses the importance of differentiating products through design, mastering PPC for sales success, and the custom tools he dev...
Podcast Hosts: Joie Roberts & Jamie Davidson, Co-Founders of AMZ Insiders Special Offer: Join our LIVE Amazon Freedom Challenge — Starts Soon! www.amzinsiders.org/challenge
Episode Summary: In this dynamic episode of the Fearless Sellers podcast, Joie Roberts and Jamie Davidson take you behind the scenes of their Amazon success story.
From humble beginnings to building multi-million dollar brands, Joie and Jamie pull back the ...
In today's episode of Fearless Sellers, Joie Roberts interviews Michelle Askin, co-founder of Bloom Daily Planners. They discuss the journey of Bloom, a female-led company that not only focuses on creating planners but also emphasizes giving back to the community.
Michelle shares insights on how Bloom has evolved its mission to inspire and empower individuals through their ...
Carolyn Lowe, founder and CEO of ROI Swift, shares strategies for increasing profitability on Amazon without increasing ad spend. She emphasizes the importance of optimizing traffic and conversion rates, as well as focusing on organic growth. Lowe suggests auditing campaigns to eliminate wasted spend and investing in A/B testing and optimization of organic listings.
She also discusses the benefits of using Amazon affiliates and in...
Eugenia Chen, a former math professor, shares her inspiring journey of transitioning from academia to entrepreneurship by creating Pandaloon, a brand specializing in panda-themed pet products. She discusses the challenges she faced, the viral success of her puppy in a panda costume, and how she leveraged Amazon's tools to grow her business.
Eugenia emphasizes the importance of creativity, customer engagement, and the lessons learn...
In this episode of Fearless Sellers, Joie Roberts interviews Sarah Parks, founder of Zentoes, a foot care products company. They discuss the importance of niching down in business, how Sarah turned a personal family issue into a thriving brand, and the growth of Zentoes from Amazon to Walmart.
Sarah shares insights on leveraging customer feedback for product development, the significance of community engagement, and offers advice ...
In this episode of the Fearless Sellers podcast, Joie Roberts interviews Jeff Cohen, who shares insights from the recent Amazon Accelerate event. They discuss the importance of networking, the innovative features of Amazon ads, and the accessibility of Amazon employees for sellers.
Jeff emphasizes the significance of understanding one's brand and the need for a strategic approach to e-commerce, especially when considering global e...
In this engaging conversation, Joie Roberts interviews Natalie Angelillo, Amazon's Director of External Relations, about her role in empowering sellers on the platform. They discuss the significance of the Amazon Accelerate event, the support systems in place for sellers, and the inspiring stories of entrepreneurs who are making a difference in their communities.
Natalie shares insights on the challenges sellers face, the importan...
In this episode of the Fearless Sellers podcast, Joie Roberts interviews Derrek Wiedeman, an accomplished Amazon entrepreneur who operates nine brands focused on health and wellness. Derrek shares insights into his journey from humble beginnings to running a successful warehouse operation, emphasizing the importance of rapid product launches, effective marketing strategies, and adapting to market trends.
In this episode, Maraya Brown discusses the signs of burnout and how entrepreneurs can feel more vibrant and less stressed. She highlights the importance of addressing physical and internal signs of burnout, such as fatigue, brain fog, weight changes, sleep disturbances, irritability, and hormonal imbalances.
Maraya introduces her upcoming online event called Pause, which focuses on reconnecting with oneself and improving vitality....
Charles Chakkalo, an experienced e-commerce seller, shares his insights on dominating Q4 and navigating Amazon's competitive landscape. He emphasizes the importance of continuous learning and staying humble in the ever-changing e-commerce world. Charles discusses his journey as a young seller, his decision to pursue e-commerce over law school, and the importance of understanding the rules and regulations of selling on Amazon.
Steven Pope, founder of My Amazon Guy, shares essential tips for succeeding on Amazon. He emphasizes the importance of having a trademark for brand protection and access to valuable features like brand stores and sponsored ads. Pope also discusses strategies for increasing average order value, such as utilizing brand stories and A+ content to showcase product variety and cross-linking.
He advises sellers to avoid common mistakes l...
Yoni Mazor, co-founder and CGO of Getida, discusses the recent changes in Amazon's FBA refund and reimbursement policies and how they will impact sellers. He explains the different types of claims and the time frames for reimbursement. Yoni emphasizes the importance of taking action before the October 23rd deadline to maximize reimbursements.
Getida is a company that helps Amazon sellers recover lost inventory and obtain reimbursem...
Dr. Mehta, the CEO and founder of NerdBugs, shares her journey of creating an award-winning brand that combines fun with education. NerdBugs are anatomical plush toys that provide comfort, joy, and education to people going through health journeys. Dr. Mehta was inspired to create NerdBugs after seeing the generic gifts given to hospitalized patients.
She wanted to create something meaningful and thoughtful. The early days of Nerd...
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