Kids Ride Shotgun is the company behind an innovative bike seat that helps the youngest mountain biker to ride alongside their parents. It started as an idea between a couple of biking dads, and has turned into a multi-national movement that’s centred around Kiwi values and raising kids the right way.
In this episode of Flying the Fern, host David Downs talks to co-founder Dan Necklen about:
- How the Kids Ride Shotgun seat was so different from the rest
- How they stumbled into media coverage, a website and a distribution channel before they even had a product
- Going from producing a few hundred seats to tens of thousands in the blink of an eye
- Expanding into the US, the UK and beyond
- Dealing with counterfeiters and showcasing their authenticity
To find out more, head to https://kidsrideshotgun.co.nz/
See them on Facebook: https://www.facebook.com/KidsRideShotgun/
Or instagram: https://www.instagram.com/kidsrideshotgun/
To find out more about the FernMark Licence Programme please visit https://www.fernmark.nzstory.govt.nz/
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