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November 27, 2025 46 mins

GPE’s 30 Duke Street St James’s (formerly 180 Piccadilly) raises the bar for circular economy applications as London’s largest steel reuse project. The project is a striking eight-storey development where the majority of the structural frame is repurposed from another donor building.

But it’s not just about steel. The project embraces material reuse beyond the frame, with its façade partially constructed from existing Portland stone, further reducing embodied carbon. 30 Duke Street St James’s is targeting BREEAM ‘Outstanding’, WELL Platinum and NABERS UK 5-star.

Join the project team panel discussion to explore:

  • Unlocking the project’s opportunities and overcoming challenges
  • Scaling steel reuse across the industry
  • The future of low-carbon, circular construction

Chairperson Louisa Treadwell, Associate - Elliott Wood Speakers Graham Longman, Architect - Make Architects Jonathan Davis, Technical Director - William Hare Group Gemima Walker, Associate Director - Elliott Wood Martin Quinn, Head of Project Delivery - GPE
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