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August 14, 2025 51 mins

Daniel Gardner is operational finance business partner at FirstGroup Plc, a leading UK-based provider of public transport. Daniel brings a unique perspective shaped by a diverse finance career across iconic consumer brands like L’Oreal, the Body Shop and Hunter Boots, where he led major forecasting overhauls and drove commercial transformation. Now at First Group, he is leading the development of a cloud-based forecasting system for a billion pound division, working with more than 50 stakeholders to deliver scalable real-time insights. 

In this episode he talks about the power of “systems thinking” in the CFO’s Office as a way of understanding how different parts of an organization (or any complex system) interconnect and influence each other.”If there’s an area, I’d say that FP&A could do with its systems thinking. Structure makes behavior and behavior makes structure. So it travels in a loop, which means that to make changes in an organization, you either have to hire people who do not exhibit the behaviors naturally or you’ve got to change the structure and alter the incentives that are producing the problems.”

In this episode:

  • Bringing my philosophy-training to finance 
  • Six week finance transformation at Hunter Boots 
  • Getting from lagging to leading indicators 
  • 99% of People Problems Are Really System Problems
  • Python+ Excel (practical examples) 
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