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October 9, 2025 23 mins

Sophia Shaw has had many interesting roles, from leading the Chicago Botanical Garden, to being an Adjunct Professor at the Kellogg School of Management. After all that, her work is just getting started. On this episode, Business Observer Managing Editor Mark Gordon and Sophia talk about Sophia's start up, PlanPerfect, her 'why' to get into nonprofit work, the importance of planning to plan and why initiative is a crucial leadership characteristic. They also talked about the times she’s struggled with Impostor Syndrome, and how she’s gotten over it.

3 Takeaways:

  1. (07:45) Leaders need to understand what it takes to execute strategy
  2. (12:15) When conflict arises, go back to the strategic plan
  3. (14:00) Most people want to go to work knowing what they have to do

Timestamps:

(00:00) Introducing Sophia Shaw, co-founder, PlanPerfect

(03:30) What is PlanPerfect?

(04:30) Why did you start PlanPerfect?

(07:45) What are must-have leadership characteristics

(09:20) Knowing your “why”

(10:20) Learning from mistakes

(12:00) Working through conflict

(15:30) Sophia’s leadership influences

(17:10) Handling imposter syndrome

(19:50) What does Sophia look for in good leaders?

(21:10) Plan Perfect in 2025

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