Kaitlyn Perez launched her own business, KPC Strategies, in January 2024. Prior to that she was senior director of communications and marketing with the National Policing Institute and community affairs director for the Sarasota County Sheriff’s Office for nearly seven years. On this episode Kaitlyn and Business Observer Managing Editor Mark Gordon talk about her career change, in going from top law enforcement spokesperson to running her own crisis management firm that helps leaders navigate high-stakes issues. They also talked about what she learned working directly with elected sheriffs and the dos and don'ts of crisis management.
3 Takeaways:
- (13:00) Define don't defend
- (17:30) Speak to yourself like you would your 4-year old self
- (19:30) Failures are learning lessons
Timestamps:
(00:00) Introducing Kaitlyn Perez, founder and CEO, KPC Strategies
(03:40) What is KPC Strategies?
(05:20) Working for the Sarasota County Sheriff’s Office
(07:05) Getting into this line of work
(08:15) Mentors
(09:45) Crisis Communication Must Do’s
(11:55) What should you NOT do in a crisis?
(13:00) Define don't defend
(14:45) What have you learned about leadership?
(17:30) Speak to yourself like you would your 4-year old self
(18:40) Overcoming setbacks
(21:15) KPC Strategies in 2025
Join us every week as we interview business leaders to learn what makes them great, what they look for in growing leaders, and much more.
Visit businessobserverfl.com for more.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.